New Game In Town With Bet Smart Media's Launch Of WiseStats.com

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British Columbia company Bet Smart Media launches WiseStats.com, aiming to help sports fans, bettors and investors make better picks on the outcome of sports events.

WiseStats.com

Sportsbooks and pro handicappers have access to mountains of data that help them win. We created WiseStats to give everybody access to the same statistics in an insightful, easy-to-use format to help people reduce the number of losing picks they make.

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Bet Smart Media Inc., a British Columbia corporation, has just launched WiseStats.com, aiming to turn it into the Yahoo! Finance of sports. Released to the public after spending the past month in private beta, WiseStats is an application providing sports statistics, pick tracking, real-time odds monitoring, and bankroll management tools. During this beta period, accounts are free and allow users to track unlimited picks across NFL, MLB, NHL, NBA, NCAAF, and NCAAB leagues. According to Christiansen Capital Advisors, LLC, online sports betting is expected to generate revenues of $6.4 billion in 2010. These revenues largely represent losses from the average bettor, a number that Bet Smart Media hopes will be reduced if people start applying sound fundamentals to their picking strategy, which is exactly what WiseStats helps them do.

"Having access to the right statistics and timely information is key to developing an actual edge when making sports picks or bets", says Bet Smart Media President & Co-founder, Jesse Learmonth. "Sportsbooks and professional handicappers have access to mountains of data that help them win far more than the average bettor. We wanted to create WiseStats.com to give everybody access to the same statistics in an insightful, easy-to-use format to help people reduce the number of losing picks they make."

Making the mountains of data easy to use is critical. Even though most people who make regular sports picks know that it’s important to track their picks and perform due diligence - similar to investing in stock markets - most don’t. “We focus our technology specifically on delivering meaningful insight and cut out all the rest,” comments Judd Vinet, Bet Smart Media co-founder and head of technology. “That’s why we insisted on getting a former Amazon user interface expert to help us tailor our data representation, making WiseStats easy for everyone to understand and benefit from.”

Whether users are making picks for fun or backing them with a bet, WiseStats.com allows them to conduct pre-game statistical analysis, view best odds across 15 of the top odds markets, and track their picks to create reports and gain insights against a series of standard performance metrics. With the value it provides, Jesse Learmonth is confident that WiseStats.com will find a home on the regular rotation of sites bookmarked by sports fans, sports bettors, and sophisticated sports investors.

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