This book explains how to use white papers to generate lists of highly qualified sales prospects while providing valuable and well received content to readers.
Fuquay Varina, NC (PRWEB) July 29, 2010
White paper marketing programs can generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Unfortunately, many white paper marketing programs are not done correctly. We have reviewed thousands of white papers for our white paper hosting service. Many have poor designs, are targeted wrong, and only offered limited options, if any, for reader response!
To help companies create effective educational marketing campaigns, we’ve created this book, which explains 10 steps to researching and writing effective white papers and 17 key promotional methods, as well as how to design response channels that capture and qualify sales lead information.
This book covers the white paper marketing model, explains how to correctly define white paper marketing objectives, lists key white paper distribution channels and important white paper development steps, and explains how to gather and write effective content, ways to get white papers listed on other sites (syndication), effective ways to promote white papers, methods that can be used to measure marketing success, the white paper management process, white paper economics, white paper sponsorship options, and the key roles of people on a white paper development team. The book includes 10 appendices that include a white paper sample press release, a development worksheet and a sample white paper.
White Paper Marketing, ISBN 1-932813-80-2, is a 268 page, 7.5” x 9.25” soft cover book containing 89 illustrations, tables and an index. It is available in printed or in electronic form (the electronic form has color diagrams).