The FarPoint Alliance Expands SMO Portfolio

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Businesses Can Better Connect to Consumers Using Social Media

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Beginning Aug. 1, The FarPoint Alliance will expand its social media optimization portfolio to include services that will increase its clients online consumer audience on popular social media websites. This new service will boost the amount of Twitter followers, Facebook friends and YouTube viewers clients attract to these websites.

In this digital age, social media have revolutionized companies’ capabilities to interact with their consumers. As the popularity of social media soars, companies are utilizing this technological phenomenon for effective business marketing to reach a larger range of consumers, domestically and globally, to increase sales and profit margins. With millions of users visiting web sites like Twitter, Facebook and YouTube daily, social media have quickly become one of the top ways to connect to customers and build or maintain company reputation for big and small businesses.

Social media have become a vital tool for the dissemination of messages to the public: providing companies a direct line of communication with their customer base. A well-developed online marketing strategy that incorporates social media is needed to build a strong organizational presence in cyberspace.

According to Allen Jordan, the managing director of The Farpoint Alliance, “businesses, especially small businesses, lack a comprehensive online marketing strategy. Organizations may need to enlist the expertise of online marketing professionals to thoroughly market their web sites across all internet platforms, including social media.”

The proper online marketing strategy that is centered on social media will enhance traffic to company web sites and yield better search results in search engines like: Google, Bing and Yahoo.

About The FarPoint Alliance

The FarPoint Alliance is a digital technology company that specializes in search engine optimization, search engine marketing, social media optimization and link building. The company’s online marketing experts utilize creative and innovative methods that combine marketing concepts and technological advances to connect businesses and consumers online. For more information, please visit

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Brandis Jordan