The fact is that any design element that is just there for decoration will encourage audiences to disengage, thus taking the risk that they miss vital parts of the message.
(PRWEB) July 30, 2010
m62 visualcommunications, the global leader in presentation effectiveness, is today reminding presenters to take care not to distract their audiences, as this can seriously limit the amount of information they absorb.
Many presenters try to make business or sales presentations more interesting with sound effects, pretty pictures, and impressive animations. However, when used incorrectly, these additions can in fact be detrimental to audience engagement. Not only are they irritating, but they can draw the audience’s attention elsewhere, and away from the topic at hand.
Using big photographs and images can have the same effect. When confronted with a picture that is not strictly relevant to the message, audiences can interpret the image in their own way, and drift off into their own thoughts. This is particularly common when presenters try to use the ‘visual metaphor’, or when one large image is shown on a slide.
Nicholas Oulton, Founder of m62, commented: “Presenters should be careful with their presentation material. Even the PowerPoint template used should be subtle. Under the mistaken impression that they are making their presentations more interesting for the audience, designers often add ‘extras’ into their slide decks. Unfortunately, these most often have a negative impact on audiences.
“The fact is that any design element that is just there for decoration will encourage audiences to disengage, thus taking the risk that they miss vital parts of the message. The key to PowerPoint design is relevance. Any animation, diagram or image included in a presentation should help to explain the message and emphasise important points.”
m62 has produced almost 10,000 presentations for clients worldwide, including blue-chip brands such as BP, Siemens and Microsoft. m62 offers a range of services, from presentation design to advanced PowerPoint training.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.