WILD Displays its Colors from Nature® at IFT 2010

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Natural Low-Calorie Blue Sports Drink among Other Creations Highlight WILD's Extensive Natural Color Capabilities

WILD Flavors, Inc. (WILD) recently displayed three exciting concepts in Chicago, IL at IFT 2010. The company formulated a Natural Low-Calorie Blue Sports Drink, featuring the eagerly anticipated, naturally derived blue. This thrilling new addition to the WILD Colors from Nature® line fulfills the blue spectrum (including varying degrees of green & purple) that is currently lacking in the world of natural colors. WILD is the first to release an acid stable, natural blue color additive that is idyllic for both the food and beverage industries.

Another creation WILD featured at the show was a Sugar Free Blueberry Açai Pomegranate Candy. These lightly tart and sweet candy combinations of blueberry açai flavor were well received by attendees. The third concept containing WILD's Colors from Nature® capabilities was Naturally Colored Cereal Sweetened with Sunwin Stevia™. WILD presented a rainbow of natural colors with several color emulsion technologies in this great tasting cereal blend. In particular, natural peach blood orange flavored cereal was shown--a sure-to-be hit among kids!

About Colors from Nature®
As the trend in the market pushes for more natural, organic, and clean label products, the need for more and more natural ingredients is rising. WILD created the Colors from Nature® line of natural colors in response to this growing need. WILD - a member of the International Association of Color Manufacturers (IACM) - ensures the quality and reliability of every Colors from Nature® product. New additions to this line include a naturally derived acid-stable blue and a recently released line of color emulsions including patent-pending beta carotene, apo-carotenal and paprika clear emulsions that deliver water soluble, acid stable color without opacity.

Contacts:

Chad Ford
Product Manager, Colors & Specialty Ingredients
WILD Flavors, Inc.
1261 Pacific Avenue
Erlanger, KY 41018
(859) 342-3926
cford(at)wildflavors(dot)com

For more information, please contact your current WILD representative or WILD directly at: http://www.wildflavors.com or (859) 342-3600 / (888) WILD-Flavors.

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David Boone
WILD Flavors, Inc.
859-342-3600 ext. 4934
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