Since we commenced the reinvigoration of the online shop at the end of last year, it has already proved incredibly successful, increasing sales by over 53%.
(PRWEB) July 30, 2010
Glengoyne Single Malt Whisky Distillery Has Launched A Brand New Personalised Whisky Shopping Area On Its Website, Completing The Final Stage Of Redevelopment For The Online Store.
With the aim of making the process of buying the award-winning whisky simpler, quicker and more enjoyable, all available Glengoyne products can now be purchased online, from the core range and special limited edition single cask bottlings, up to the super premium Glengoyne 40 Years Old.
One of the most popular elements of the online store, the exclusive personalised bottles and tubes of the 10, 17 and 21 Years Old Highland Single Malt Whisky, has undergone a radical transformation.
The new, easy to use section allows customers to upload their image and type a unique message directly onto their personalised labels. A special new feature brings the design to life, allowing shoppers to preview an accurate depiction of the final label that will appear on the bottle and tube. As well as being more accessible to consumers, it is hoped that the completion of the personalised bottles section will also aid in boosting sales.
Glengoyne has offered an on-line shop since 2005, but decided to create a completely new shop platform, utilising the most advanced technology available in order to exceed customer expectations. Created by award-winning web design agency, The Weather Digital, the new online store provides a much more intuitive and richer experience to the visiting whisky fan. One of the key changes was improving the all-important checkout process.
Charlie Cutler, Managing Director of The Weather Digital explained: “The new process moves away from a multi-page "effort", to a single page checkout. This is a much friendlier experience, reducing the number of would-be customers leaving the site before completing the purchase. Now users can choose whether to check-out as a guest or alternatively can register their details to review previous orders and make future purchases even quicker.”
Fiona Richardson, Retail Manager for Glengoyne commented: “We are delighted with the improvements to the online store, especially the new personalised bottle feature. As well as improving the customer experience, the new system makes the logistics of managing the personalised bottles sales much simpler and ensures an even better level of customer service. Since we commenced the reinvigoration of the online shop at the end of last year, it has already proved incredibly successful, increasing sales by over 53%.”
Other enhancements the new shop provides include:
- High quality photography allowing users to view products in much greater detail
- Newsletter sign-up to receive special offers from Glengoyne
- Email to a friend – to let your friends know about a product
- Build a wish list - keep a track of items you would like in the future
- Reviews - allow users to post up their reviews of the products
The new shop provides a powerful reporting tool, allowing the retail team to analyse who is buying products and what they are buying, ensuring the distillery is meeting all of the needs and demands of its customers. The shop also supports a range of special offers including voucher codes which can be used in future promotions by Glengoyne.
Glengoyne Highland Single Malt Scotch Whisky encourages responsible drinking
For further information and high res images contact:
Alison Liddy / Laura Campbell
T: 0131 554 6111
E: alison(at)profileplus(dot)co(dot)uk; laura(at)profileplus(dot)co(dot)uk
Iain Weir, Marketing Director
Ian Macleod Distillers Ltd
T: 01506 852 205
Notes to Editors:
Owned by independent family company, Ian Macleod Distillers, Glengoyne, Scotland’s most beautiful distillery, has been producing its unique and complex, Highland Single Malt Scotch Whisky for over 175 years. Using methods passed down for generations, Glengoyne has nurtured and perfected the art of producing the authentic taste of Malt Whisky, untainted by peat smoke. The result is a portfolio of multi-award winning whiskies including the core 10, 17 and 21 Years Old range, as well as special limited edition Single Malts, released each year.
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