Napa, CA (PRWEB) July 30, 2010
When companies attempt to use the power of email marketing, they are often making basic mistakes in strategy or execution that are killing their results.
This results in wasted time or missed opportunity for small businesses. Email marketing is capable of so much more than just sending a company newsletter.
Today successful email marketers are using email to generate more leads, run contests, amplify social media efforts, clear inventory, build stronger customer loyalty, sell out events, drive traffic to their websites, promote webinars, convert leads to sales, the list goes on.
Elance Inc, has published an article written by Mitch Tarr of ZinMarketing titled the 6 Pillars of Effective Email Marketing.
This article covers the basics of
C building your list so you have a bigger audience
C segmenting your list properly so you can send targeted messages
C sending relevant emails and not annoy your readers
C using a call to action to increase your marketing results
C finding the frequency so you don't send too often--or not enough
C how to use statistics to provide real campaign improvements
The article is available on the Elance blog.
Companies use Elance to tap into a skilled talent pool of more than 100,000 tested and rated freelance contractors, while professionals use it to meet clients, stay independent and get paid for their experience.
"Elance has been an important part of my company's success." Says Mitch Tarr, CEO of ZinMarketing Inc. "We've used Elance both to find new clients and hire skilled contractors. Their blog provides excellent knowledge from their pool of talented contractors on a variety of topics."
ZinMarketing Inc. is an email marketing agency designed to help small business use email marketing properly and professionally in pursuit of their company goals. See more email marketing tips on the ZinMarketing Blog.