Empathica Names Simon Palmer as Chief Technology Officer

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Palmer will be responsible for next generation CEM technology innovation, ensuring the company continues to pave the way in CEM excellence.

Simon is perfectly positioned to bring innovation to Empathica and will build on a solid foundation of numerous industry-first and patent-pending products, such as prescriptive reporting and GoRecommend for social media.

Empathica Inc., a leading provider of Customer Experience Management(CEM) solutions to some of the world’s most respected brands, announced today that it has named Simon Palmer as its Chief Technology Officer.

As CTO of Empathica, Palmer will be responsible for ensuring that Empathica maintains its industry-leading technological offering: using technology to drive sales for its valued retail and foodservice customer base.

“Simon is a tremendous asset to Empathica with his deep experience in the business intelligence and software development industry,” says Mike Amos, Empathica CEO. “He is perfectly positioned to bring innovation to Empathica and will build on a solid foundation of numerous industry-first and patent-pending products, such as prescriptive reporting and GoRecommen d for social media. With the addition of Simon we have a strong management team, capable of delivering unprecedented value to our customers.”

Palmer joins Empathica from Cognos, a leading business intelligence and performance management software company, where he spent 10 years forming strategic teams, managing across the Atlantic and creating and implementing enterprise software solutions. He quickly rose through Cognos as a technical lead and manager, retaining a technical presence and code responsibility in his teams.

In addition to Palmer’s strong background in marketing analytics, math and statistics, he is a self-titled serial entrepreneur who founded his own customer and market segmentation company, Clusters Ltd. Prior to Clusters, Palmer started Dialectyx Solutions, Ltd., which brings best practices in strategy formulation into the domain of operational sales management. The company specialized in giving direction in sales initiatives based on reasoned assessment of market potential.

“The world is moving toward a more customer-centric view of everything, creating a fundamental change in the way brands interact with customers,” says Palmer. “Customers are also more self-aware of the power they have over brand perception on the social web. What most companies define as Customer Experience Management never really touches the customer, since their slice of the customer base is extremely small. Empathica, on the other hand, is at the forefront of delivering more actionable customer insights on a broad scale. I’m thrilled to join a company that allows brands to reach out directly to their customers to obtain rich factual data which they can use to make better, more informed decisions based on reality -- rather than the perception of it.”

About Empathica:
Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.

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Lauren Eichmannn
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