Our multi-platform content distribution effort is just another way we are supporting our membership by offering informative and compelling content through a wide range of new media and social media channels.
Greensboro, NC (Vocus) July 30, 2010
Bluetooth, along with its custom content partner, Pace Communications, today announced the release of the first-ever all-digital issue of its quarterly member publication, SIGnature magazine.
This issue will take advantage of interactive capabilities, such as social media sharing, animation, video, audio, Web links and navigation, available through digital platforms such as iPad, iPhone, Kindle and rich-media Flipbook.
“We are excited about this opportunity to explore the latest in digital publishing technology,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “Our multi-platform content distribution effort is just another way we are supporting our membership by offering informative and compelling content through a wide range of new media and social media channels.”
With the release of SIGnature, Pace Communications becomes one of the first in the custom content marketing industry to bring a digital magazine to e-reader platforms, out of only 141 magazines published on the iPad and 63 magazines published on the Kindle.
“We are thrilled to be a part of this effort, which we believe is breaking new ground in the custom publishing industry,” notes Craig Waller, chief marketing officer at Pace Communications. “The Bluetooth SIG is at the cutting edge of short-range wireless technology, and now they have a magazine that is at the cutting edge of publishing technology. We think that’s a winning combination.”
SIGnature magazine, which first published in April 2007, targets Bluetooth SIG members, a large and diverse international group of companies that work together to further the use of Bluetooth technology. As such, each print edition of SIGnature reaches more than 13,000 of the most tech-savvy people on the planet, including associates at companies like Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia, Toshiba, Sony, Apple and Samsung. The magazine also appears online at Bluetooth.com.
With the all-digital version of the magazine, the Bluetooth SIG is able to expand distribution to nearly three times the number of Bluetooth SIG member contacts in 119 countries; in addition, the magazine will be available to the general public via Apple’s App Store and Amazon.com, as well as Bluetooth.com. Additional promotion via social media channels such as Facebook, Twitter and LinkedIn is expected to further expand the issue’s readership.
The ability to measure reader engagement and marketing ROI is one of the benefits of doing an all-digital issue. “Now, we will be able to see how many people are actually receiving the issue and which platforms they are using, as well as how they are reading it, which will help us determine the type of content we should be delivering via which channels in the future. Our advertisers will also benefit from the ability to measure response through the inclusion of video and links in their ads,” notes Lindsay Peattie, Bluetooth SIG membership programs manager—Americas and SIGnature project manager
“We view this issue as a competitive differentiator for the Bluetooth SIG moving forward,” agrees Foley. “I’m confident that our readers will respond positively to this effort and other digital marketing programs in the future.”
Note to Editors: A functionality video to accompany this release can be found at: http://pacecommunications.com/news/bluetooth_publishes_all-digital_issue_of_signature_magazine/
About the Bluetooth SIG
The Bluetooth Special Interest Group (SIG), composed of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter member companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with more than 13,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Kirkland, Washington, U.S.A. For more information, please visit http://www.bluetooth.com.
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.
About Pace Communications
For more than 35 years, Pace Communications has been a leader in custom content. With its dedication to excellence, Pace helps leading corporate clients develop successful branded editorial strategies and achieve unparalleled marketing and communication prominence. Our staff of more than 250 professionals consistently produces award-winning work in a variety of media, including magazines, Web content, catalogs, books, videos and e-commerce solutions. Pace was founded and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, and is based in Greensboro, North Carolina, U.S.A. For more information, please visit pacecommunications.com.
Starr Million Baker
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