The Web is Dead -- Long Live Ferreter Net! Why Wired was Wrong for all the Right Reasons

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Even if the rumours of the web’s demise have been greatly exaggerated, does the article contain any important points worth looking at, particularly for SEO and social media marketing?

(PRWEB) August 31, 2010

In a recent article in the high profile technology trends magazine, Wired, Chris Anderson and Michael Wolff, with the aid of some dubious figures and pretty graphics, argued that the World Wide Web is dying, and being replaced by applications, particularly for mobile devices. They argue that although the internet as a communications network will still grow exponentially, browsing and searching with a web browser will shrink.

They believe that the ‘open’ model of the world wide web will gradually die out and be replaced by a series of ‘closed’ applications only available to subscribers. Apple’s iTunes, Facebook, Twitter, Skype, Xbox Live and video streaming applications such as Netflix were all given as examples.

Many commentators have poured scorn on both the premise and conclusions of this article. But even if the rumours of the web’s demise have been greatly exaggerated, does the article contain any important points worth looking at, particularly for SEO and social media marketing?

The Web has changed, and so have we

The web may not be dead but it's certainly a different and vastly more complex animal than it was even 5 years ago. The way to get business through the web then was to be found by the search engines, either in the natural search or with pay per click and banner advertising.

Now there is an increase in the use of social media and mobile applications, which coincides with the ever increasing competitiveness of ranking on search engines (even getting to page one with ad words is increasingly more expensive).    This is leading to more complexities in internet marketing strategies, looking beyond Google Page Ranks and SERPS to other sources of website traffic.

To meet the needs of small to medium businesses, Ferreter has developed its Net solution, which looks at a business’ needs for generating leads and sales on the web, to help devise, build and implement a solution to achieve this.

Ferreter Net - a complete Web marketing solution

As a first step the specific requirements of the business can be analysed, along with a review of the current position. This along with the budgetary and resourcing constraints, can be used to formulate an overall internet marketing strategy.

Ferreter Net can then provide the most effective solution with its internet marketing suite, ranging from website development and improvements, search engine optimisation and social media integration.

Come back and see me (make me smile)

With the cost and difficulty of getting traffic to a site, it is more and more important to try and form a relationship with visitors so they return. It can take many interactions with a prospect to get new business, and repeat business is well known to be the most profitable. With the choices available on the web this is even more pronounced.

So it is important to encourage visitors to provide contact details, information about themselves, and interact with the site and with other visitors. Ferreter Net provides this, allowing automated collection of information given by visitors to the web, and processing this to engage visitors with targeted communications.

Ferreter Net is built upon a solid technology background, allowing it to provide the type of solutions needed in the new, more complex internet. Matching the benefits to the best mix of the available options, along with the skills to realise these in an integrated solution, thus maximizing the value of the investment, is what differentiates the Ferreter Net solution.

About Ferreter

Ferreter helps businesses develop their internet presence, advising on the business operations and processes, formulating and executing online marketing strategy, and developing websites which provide an integrated platform to support the business.

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