Innovative New Periodical Storage System Helping Libraries Boost Circulation

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mag-box's clear design puts periodicals front and center and enables easy browsing.

We've been using mag-box for about three months, and already our magazine circulation is up 10-15 percent from last year

Northbrook, IL (PRWEB) August 6, 2010

Periodicals, though a substantial part of nearly every library's collection, have never been fast to move off the shelves. Patrons often peruse the current issues during their library visit, while back issues linger on the shelves, unnoticed and unchecked out. mag-box™, a patented new periodical storage system designed by 3branch products inc., is helping libraries and patrons alike get more value out of periodical collections. mag-box is a simple, elegant clear storage box designed specifically for magazines and newspapers. By making periodicals more accessible, facilitating flexible storage and keeping periodicals in mint condition, this innovative storage unit is helping libraries across the country elevate their circulation numbers almost overnight.

Skokie Public Library in Skokie, Illinois saw an 89% increase in periodical circulation in April over the same month from the previous year. Other libraries are seeing similar excellent results, using the mag-box to give their total circulation numbers a much-appreciated boost. "We've been using mag-box for about three months, and already our magazine circulation is up 10-15 percent from last year," said Gail Juris, a librarian at Highland Park Library in Highland Park, Illinois.

mag-box supports circulation by making it easier for patrons to find and browse through both current and back issues of their favorite periodicals. Made of durable, transparent acrylic, mag-box puts the periodicals front and center and blends into any library environment, from traditional to modern. A separate front pocket showcases the current issue, while the large back section provides room for up to two years of back issues. And because the mag-box comes in four different sizes, with dividers available to support thin materials, it's ready to accommodate any kind of periodical.

Beyond increasing their circulation numbers, libraries are realizing a wide range of benefits from using the mag-box. Many libraries are using mag/box to revitalize their shelving space. Because it's affordable and requires no installation or remodeling, mag-box is a cost-effective way to transform existing shelving. Says Carole Medal of Gail Borden Public Library, "It's just so wonderful when you can retrofit existing shelving--in fact, we didn't even have to do that. We just made slight adjustments and we were ready to go."

Other libraries are using mag-box to create a bookstore feel within their reading spaces. The mag-box is light and comes with convenient thumbholes, allowing patrons to take periodicals with them to a cozy reading spot. "Transportability is a huge asset," says Medal. "The mag-box is sturdy, but light enough that patrons can even take it with them to a comfortable chair if they like."

After a whirlwind publicity tour, including a showcase in the Demco booth at the American Library Association's conference in Washington, D.C., the mag-box will be available for purchase exclusively from Demco this September. Interested libraries can place their order by calling 888.331.0032 or by visiting demco.com and searching "mag/box."

About 3branch products, inc.
mag-box is the first product from 3branch products, inc.'s line of practical, modern and cost-effective room and storage solutions. Each 3branch product will fulfill a specific need while contributing to the overall aesthetics and feel of the space in which it is placed. Learn more about the inaugural product at http://www.mag-box.com, or by calling 3branch's toll free number, 877.899.9902.

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