Lyra Webcast Discusses Cloud Printing: Fleeting Fad or the Industry’s Future?

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Lyra Research will host a free, live Webcast that will discuss the hot topic “Cloud Printing: Fleeting Fad or the Industry’s Future?” on Wednesday, August 18, at 12 p.m. eastern daylight time. Lyra’s President Charles LeCompte and Vice President of Publications Ann Priede will examine which companies (Google, HP, Lexmark, etc.) are working on technology related to cloud printing and discuss why users should print from the cloud and what’s next for cloud printing.

Lyra Research, the digital imaging authority (http://www.lyra.com), will host a free, live Webcast that will discuss the hot topic “Cloud Printing: Fleeting Fad or the Industry’s Future?” on Wednesday, August 18, at 12 p.m. eastern daylight time. Lyra’s President Charles LeCompte and Vice President of Publications Ann Priede will examine which companies (Google, HP, Lexmark, etc.) are working on technology related to cloud printing and discuss why users should print from the cloud and what’s next for cloud printing. Attendees will also get a quick tour of The Hard Copy Observer Web site’s features and the key industry coverage that this online publication provides.

“Is cloud printing important? It certainly is new, and it certainly makes it possible to print a document in Boston when you are in Los Angeles, but the question remains—is there a real need for it? Today, the answer is probably ‘no’ but it will be ‘yes’ in the future because there will be applications that will make it desirable,” said Charles LeCompte, president of Lyra.

Lyra’s Hard Copy Observer (http://observer.lyra.com/thelyraweb/) has delivered in-depth coverage of this new trend. To read more about cloud printing in several free articles published on The Hard Copy Observer Web site, go to http://observer.lyra.com/thelyraweb/BrowseArticles.aspx?CatID=11&AspxAutoDetectCookieSupport=1.

How to Register for This Webcast
To register for the free, live Webcast, go to https://www1.gotomeeting.com/register/630780321. For those who are interested in the Webcast but are unable to attend, a Web archive will be available within 24 hours of the live event at http://www.lyra.com.

Access The Hard Copy Observer Online
To take the online Hard Copy Observer for a test drive, go to http://observer.lyra.com/thelyraweb/ and click on “Not a member?” in the upper right-hand corner of the home page to become a free member. Free members have access to selected full articles by selecting the link for Free Premium Content. They can also view all story headlines and get a glimpse into the newsletter’s online coverage of the hard copy imaging industry. Free members can sign up for the weekly e-mail bulletin, which includes top articles from the previous week. To view the full articles, members must upgrade to a 12-month subscription. An annual online subscription to The Hard Copy Observer is $750.

Additional Information Available
To receive additional information regarding the online Hard Copy Observer, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com.

About Lyra Research’s Webcasts
Lyra Research’s Webcasts provide attendees with engaging presentations regarding the digital imaging industry’s hot-button topics. Lyra’s Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insightful and useful data points regarding timely issues in the hard copy hardware and supplies industries. No special software is needed to attend the Webcast. Only an Internet connection and browser and audio capability are required. To view Lyra’s library of archived Webcasts, go to http://www.lyra.com/WebCasts.nsf/F4BAF46C629BA31F85257020004AB00E.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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