Lasoo Dramatically Increases Paid Search Click-Through Rates with Marin Software

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Australia’s leading pre-shopping search engine doubles click-through rates and improves the consumer experience using Marin Software’s Dynamic Campaigns feature

Marin Software, provider of the leading paid search management platform for advertisers and agencies, today announced that Lasoo, an Australian shopping engine that connects consumers with deals before they buy, is realizing significant improvements in search marketing performance and consumer satisfaction as a result of deploying Marin Search Marketer®.

Key Facts:

  •     Lasoo aggregates hundreds of thousands of continually-changing deals and offers from online and brick-and-mortar stores each month. Retail partners pay the company for leads based on consumer interactions with the offers listed on Lasso’s website, such as clicks, page views, and store lookups. The company, relying solely on search to drive traffic to the site, found their paid search marketing programs were becoming increasingly complex and difficult to manage. Lasoo implemented Marin Software to help them efficiently merchandize their offers through the paid search channel.
  •     Marin’s Dynamic Campaigns has made it possible for Lasoo to profitably expand their paid search marketing coverage significantly beyond what they were able to manage manually. Using Marin, Lasoo is now able to automatically generate paid search campaigns, groups, keywords and creative based on the real-time offer data supplied by its retail partners; promoting the 100,000+ offers they publish monthly.
  •     By including offer specific details such as price and expiration dates in dynamically created ad copy, Lasso has increased the relevance of their ads to keywords and searches. These highly targeted creative have lead to significantly improved click-through rates for Lasso. Click-through rates on ad copy for dynamically generated campaigns are two times that of the company’s standard campaigns and some groups have experienced click-through rates as much as 9 times higher than normal.
  •     In addition to driving more traffic to Lasoo, relevant ads with product specific details have resulted in higher quality scores and lower costs-per-click. Since implementing Marin Search Marketer, Lasoo has seen a drop in the average cost-per-click (CPC) for automated paid search campaigns, with CPCs falling by more than 30% for some campaigns.
  •     Marin Dynamic Campaigns have also improved the customer experience for Lasoo, driving increased traffic to its brand. By linking ads directly to offer landing pages that match the searcher intent, customers find what they are looking for quickly and as a result they are more likely to return. Since deploying Marin Software, Lasoo has seen a steady rise in direct traffic from repeat users that have had a positive experience with the site.

Resources:
About Lasoo
Full Marin Software/Lasoo Case Study
About Marin Search Marketer

About Marin Software:
Marin Software is the leading provider of enterprise-class paid search management applications worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Marin Software has over 200 customers and its technology is used globally to manage more than $1 billion of annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, and Reply.

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Kari Moe Straley
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