Bishop's Stortford, Herts (PRWEB) August 11, 2010
Displaysense has revealed a growing trend among retailers requesting plus sized clothing displays.
Displaysense, the UK's leading supplier of display cases (http://www.displaysense.co.uk/Display-Cases-and-Cabinets/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release ) and leaflet holders( http://www.displaysense.co.uk/Brochure-and-Leaflet-Holders/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release ) has seen a marked increase in requests from customers inquiring into purchasing display products able to accommodate clothes designed for the larger frame.
These requests range from larger mannequins (http://www.displaysense.co.uk/Display-Mannequins-9446/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release ) that represent the fuller figure, to stronger and wider coat hangers (http://www.displaysense.co.uk/Hangers-Clothing-Accessories/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release ) that are able to display garments that use more material and weigh more than the average wire hanger is designed for.
Displaysense has also reported more unusual product requests including larger watch displays and a wider opening for their glass jars, both designed to appeal to those with wider wrists who may have been deterred from purchasing the products on offer for fear of embarrassment. These inquiries highlight the interest from companies that want to obtain displays that compliment products made for the growing population of overweight and obese individuals.
Whilst many retailers such as sports shops will want to keep their current designs and marketing strategies, others seem to be answering the publics call for a more varied and realistic depiction of the human body. Recent calls for the media to clearly label 'touched-up' and airbrushed photos are another indicator that consumers are losing patience with the growing disparity between what they see on the high streets and magazines and what they see in the mirror.
Steve Whittle, marketing director for Displaysense commented: "Staying relevant to your audience is one the most vital aspects of being a successful retailer. The fact that the population's weight increase is driving shifts in consumer demands hasn't really surprised us. Some of the more unusual requests have raised an eyebrow or two, but Displaysense is always open for fresh ideas when it comes to displays and visual merchandising."
He added: "We're currently looking into bringing on board a full range of 'plus- size' display products to compliment our existing range that will allow us to provide all of our clients with the display units that best suit their products and target audience."
The news follows the revelation that high street giant Marks & Spencers has developed a 'plus size' school uniform to cater for those children unfazed by Jamie Oliver's well publicised campaign against childhood obesity. Designed for children as young as four, Marks & Spencers "…wanted to make sure (their) schoolwear range is accessible for children of all shapes and sizes."
About Displaysense (http://www.displaysense.co.uk/ )
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, catering supplies and even items for the home.
Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.
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