IWM Cellars Launches - Wine Collector Services Business Opens Flagship Location in Aspen

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IWM Cellars at The Little Nell

The opening of IWM Cellars in Aspen is a new venture that brings an unprecedented level of wine collector services to the community. — Sergio Esposito, CEO

Aspen, CO (PRWEB) August 11, 2010

IWM Cellars, a premier wine collecting service offering cellar management and tasting events to enhance the enjoyment of drinking wine, opened today. Aiming to actively engage clients with their collections, IWM Cellars services include wine tastings and educational events, buying strategies, bottle appraisal, an alert system to help you know when to drink a wine, wine cellar design, analysis, organization, tracking and maintenance.

With more than 25 years of combined experience, IWM Cellars is led by Sergio Esposito, CEO, and Chris Deas, Managing Director, who have collaborated on thousands of wine cellar management projects and themed tasting events.

Located inside the five-star hotel, The Little Nell, the flagship IWM Cellars showroom features the company’s entire range of wine collecting services as well as interactive, rare and fine wine tastings. Here guests taste wines from pre-phylloxera vines, learn the differences between oxidized, corked and cooked wines, and experience winemaking techniques predating Christ. IWM Cellars also offers private and corporate event sommelier services, as well as partnerships with respected fine wine merchants, cellar manufacturers and designers to deliver the most comprehensive customer experience.

"Due to the growth we have seen in our core business of offering wines of quality and provenance at Italian Wine Merchants and IWM Hong Kong, we see the development of IWM Cellars as a dedicated service, a natural progression to the wine collecting offering we already provide," says Deas. "With the global wine market and our businesses expanding rapidly over the past few years, the art of collecting has grown, and collectors continue to request more unique and personalized cellar management services. Therefore, IWM Cellars is here to fulfill that need, and we take pride in educating, and proactively organizing their cellar requests, as they invest in wines from around the world."

Through IWM Cellar View, the company’s proprietary cellar tracking tool, IWM Cellars creates and helps collectors maintain a cellar, online and at home. This complimentary service is an online storage and tracking system that provides users with access to the contents of their cellars. Learn about wine drinkability dates, what to pair with a wine, the price of each wine, and breakdown by variety, region, sub-region and classification. Vineyard facts, ratings/scores and label images are also available via this online service. Tasting demonstrations of the tracking and information tool on the Apple iPad help collectors establish and organize their personal accounts.

“The opening of IWM Cellars in Aspen is a new venture that brings an unprecedented level of wine collector services to the community,” says Esposito. “We chose Aspen for its dynamic atmosphere. From its year-round and seasonal residents to established wine connoisseurs and budding novices, we see a tremendous opportunity to educate and provide white-glove cellar management and consulting services to a sophisticated and cultured clientele.”

In addition to providing services for the seasoned collector, IWM’s cellar masters offer advice for creating and growing a balanced wine collection, online cellar management, as well as cellar construction and contractor recommendations for the aspiring oenophile.

About IWM Cellars
IWM Cellars, headquartered in New York City, provides wine collector services to enhance the enjoyment of drinking wine and the passionate endeavor of creating a cellar, online and at home. With more than 25 years of experience, IWM Cellars offers a comprehensive set of cellar management services, private and corporate tasting events, and relationships with respected fine wine merchants and cellar manufacturers throughout the U.S. Through its proprietary cellar management software tool, IWM Cellar View, wine collectors can maintain a balanced portfolio, archive tasting notes and get alerts to know when to drink a wine, all while organizing and tracking their personal preferences. IWM Cellars is led by Sergio Esposito, CEO, and Chris Deas, Managing Director, who have collaborated on thousands of wine cellar management projects and themed tasting events. For more information, to schedule a tasting or arrange a complimentary cellar consultation, please visit iwmcellars.com.

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