Flurry Announces AppCircle for Google Android

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AppCircle for Android

With over 100,000 applications in the Android Market and limited promotional services beyond rankings, quality applications are struggling to rise above the noise.

San Francisco, CA (PRWEB) August 11, 2010

Flurry, Inc., a leading mobile application analytics, monetization and promotion service provider, today announced the public availability of AppCircle for Android. AppCircle for Android comes one month after Flurry introduced AppCircle for iPhone, the industry’s first cross-selling network for mobile applications. Since its initial launch, AppCircle for iPhone has attracted over 600 participating applications with a combined publisher reach of 22 million iOS device owners.

“With over 100,000 applications in the Android Market and limited promotional services beyond rankings, quality applications are struggling to rise above the noise,” said Flurry CEO Simon Khalaf. “We are excited to bring AppCircle to the Android platform and give our 30,000 developers a seamless and cost efficient discovery solution.”

AppCircle creates a market for developers seeking to acquire users (promoters), and application developers who want to earn incremental revenue from their applications (publishers). The service leverages an intelligent recommendation engine in combination with Flurry Analytics to recommend the right app to the right user at the right time from within participating Flurry network applications.

AppCircle is built on top of Flurry Analytics, a service used by 45,000 applications on iPhone, Android, BlackBerry and J2ME platforms. At the heart of AppCircle is a recommendation engine that selects and serves the best application to consumers based on aggregated usage. As a result, consumers receive recommendations only for apps that are likely to be of high interest. This creates an efficient marketplace where publisher conversions are high and promoter acquisition costs are low. AppCircle is designed to be self-service allowing any company to get started immediately.

Application developers can use AppCircle as publishers, promoters or both. As publishers, developers integrate Flurry into their applications, enabling Flurry to serve targeted application recommendations to their consumers. Publishers earn 60% of the price promoters pay for each app download. As promoters, application developers create campaigns and set bids on how much they are willing to pay for a new user. Flurry’s recommendation engine will match relevant promoter apps to display within publisher apps, and then use bidding to rank the order in which impressions are shown.

Integrating Flurry AppCircle is flexible for publishers. The service allows several integration options including adding links to menu pages, settings pages or serving banner impressions. Publishers can also use their own virtual currency to incentivize downloads. Promoters can set up, fund and run campaigns within minutes.

Application developers who act as both publishers and promoters get the best of both worlds: revenue and downloads. Additionally, developers who join as both promoters and publishers receive a 25% credit for every dollar they earn as a publisher that is reinvested into promoting their applications, accelerating adoption and revenue generation.

Developers interested in AppCircle for Android are encouraged to contact their Flurry account managers or email appcircle@flurry.com for help getting started with AppCircle.

About Flurry
Flurry is a leading smartphone application analytics and monetization platform used by more than 45,000 applications across iOS, Android, Blackberry and J2ME. Flurry tracks over three billion end user application sessions each month.

Flurry Analytics helps developers make better applications, increase retention and grow revenue. Flurry AppCircle is an intelligent, analytics-powered cross-selling network that accelerates user acquisition for promoters and meaningfully monetizes applications for publishers.

Flurry is venture-backed with offices in San Francisco and New York. For more information, please visit http://www.flurry.com.

Note to Editors
iPhone, Android, BlackBerry and J2ME are trademarks of their respective companies. All other company and product names may be trademarks of the companies with which they are associated.

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