adX Search First to Connect Clicks with Calls in Sponsored Links Advertising

Stockholm, Sweden (PRWEB) August 13, 2010

adX Search AB (adX), an industry leading technology solutions provider for the search engine marketing industry, today announced that its search advertising platform will now empower search engine marketing firms to embed local phone numbers within sponsored links, and track advertisers’ incoming calls directly back to those ads. The integration of call tracking software from Sweden-based Freespee will capture and monetize the growing number of mobile consumers who use the mobile Web for local search across popular search engines including Bing, Google and Yahoo!

“The combination of adX’s single point of entry into all major search engines and Freespee’s call tracking technology is the first of its kind and revolutionizes the sponsored links market,” said Mikael A. Pettersson, Executive Chairman, adX Search AB. “Now, search engine marketing firms can implement performance-based pricing by showing advertisers exactly how many inbound calls resulted from a sponsored links campaign and in doing so, recover revenue streams that were once lost.”

Large-scale retailers, search engine marketing firms, agencies and yellow page directories can now seamlessly and simultaneously manage and monetize clicks and subsequent calls across multiple search engines, all through one gateway, the adXsearch platform. Clients simply click to automatically insert unique, auto-generated local phone numbers within their sponsored links campaigns.

“We have essentially just dramatically increased the revenue potential for our clients by responding to the growth in mobile and local search, particularly on popular local search engines like Eniro, with Pay-Per-Call technology,” said Pettersson. “Search engine marketing firms can now confidently implement more lucrative performance-based and CPA pricing models on paid search, with the knowledge that both clicks and calls are tracked and can be monetized, leading to much higher revenues. Combined with our Search Centre offering that supports clients in optimizing their SEM campaigns, adX is clearly the one-stop-shop for search engine marketing solutions that reach all major search engines.”

In the past six months, the number of searches made through mobile has increased dramatically. According to Freespee statistics, the conversion rate between search and call, particularly for local search, is up to 500% higher on mobile versus web search. For example, a mobile consumer who searches for a local pizzeria, now has the convenience of being able to call directly from the adXsearch-managed sponsored link as opposed to clicking in further and potentially falling off the track in search of a phone number.

“Mobile search users place a call much faster, so if you’re promoting a campaign on a mobile portal without giving the consumer the opportunity to call, you might be turning away 50% of potential customers,” said Carl Holmquist, CEO, Freespee. “This industry milestone cooperation between our two companies creates the missing link between search and voice and gives Freespee a single point of entry into the search engine marketing industry.”

adX Search AB (http://www.adxsearch.com) is a leading provider of technology solutions for the increasingly complex global search marketing industry. The adXsearch technology platform supports companies with a single gateway to search engines including Baidu, Bing, Eniro, Google, Kvasir and Yahoo! The adX concept is based on a proprietary technology platform together with a Search Centre offering industry expertise for service & support. Leading companies from a wide variety of industries around the world have chosen adX as their partner.

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