To do this across all communications channels, you need great software. Alterian already has this, but now we’re also coupling our software with the world-class cloud computing infrastructure offered by the Windows Azure platform, bringing a wide range of benefits to our customers.
London, UK (PRWEB) August 12, 2010
Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced plans to port Alterian's Web and Social Media Engagement Solutions to the Microsoft Windows Azure platform.
Alterian will work with Microsoft to build web applications and services which will allow Alterian's customers and partners to benefit from the global presence, real-time scalability, high availability and on-demand infrastructure of the Windows Azure platform. While initial development areas will focus on Alterian’s Web and Social Media Engagement Solutions, other applications will be available in the cloud over time.
"We are pleased that Alterian has chosen the Windows Azure platform as its cloud computing platform," commented Prashant Ketkar, senior director of product marketing, Windows Azure. "Microsoft is a current user of Alterian's offerings and we see great potential in bringing Alterian's solutions to the cloud. We are confident that the Windows Azure platform will allow Alterian to enhance its position as a world-class provider of customer engagement solutions."
"Smart marketing is all about intelligently listening to customers, learning from them, understanding what needs to be done from a customer engagement perspective, and then proactively speaking to customers in a way that is win-win for everyone involved," said David Eldridge, CEO of Alterian. "To do this across all communications channels, you need great software. Alterian already has this, but now we’re also coupling our software with the world-class cloud computing infrastructure offered by the Windows Azure platform, bringing a wide range of benefits to our customers.”
Providing Alterian solutions on the Windows Azure platform offers the following key benefits to Alterian, its customers and business partners:
- Global Access to Computing Resources. Alterian supports its customers globally with offices in North America, Europe and Asia Pacific. Many Alterian customers operate globally, and Alterian itself has been aggressively expanding its global presence. The global nature of Microsoft's cloud computing platform allows Alterian to serve the needs of its global customers in a flexible manner. The new cloud computing initiative will also enable Alterian to expand the number of geographic markets it serves with software on demand in a rapid and flexible manner.
- Enhanced Agility. The elastic nature of the Windows Azure platform will allow Alterian customers to move quickly and address evolving marketing challenges and opportunities on short notice. By tapping into the power of the cloud, senior marketers will no longer need to ask IT for additional resources to undertake complex marketing analyses. And as customer requirements grow in these channels, the cloud allows these solutions to be scaled accordingly.
“Organizations are coming to terms with the fact that the socialization of the brand is here right now,” said Michael Fisher, Alterian SVP Sales and Marketing, The Americas. “As businesses look to better engage with their customers, the cross-channel coordination of content and communications requires a nimble, agile and comprehensive platform. Integration of Alterian solutions and the Windows Azure platform provides brands with the necessary flexibility and access to achieve this.”
About Alterian:
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.
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