"iPinion" iPhone Survey App and Panel Launched

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iPinion LLC, a business unit of Dexterity today announced its launch of its technology and panel for iPhone, iPad and iPod Touch users. Panel members download “iPinion” from the Appstore and participate in market research surveys, in-store studies and ethnography studies.

Speaking about iPinion, Palanivel Kuppusamy, CEO of Dexterity said, “We have been testing this approach of building an exclusive panel of iphone/ipodtouch users and engage them in market research surveys, and are very excited about the panel growth. We are on a mission to build the largest panel of iPhone/iPod/iPad Touch users, making it the most clean and engaged panel community in the market place. With 85 million iPhone, iPad and iPod touch users spending about 80 to 120 minutes per day on apps, we are convinced that every market researcher would want to take advantage of our highly engaged panels. In many terms, like its complex survey capabilities and question types, its clearly the best out there on the Appstore. iPinion panels will help us complete the whole picture to provide holistic data collection services to our Market Research clients.”

Commenting on iPinion, Steve von Bevern, Vice President of iPinion, said, “iPinion gives our clients access to one of the fastest growing mobile device segments—users of iPhones, iPod touch and iPads. It ensures this valuable segment of consumers is well represented among mobile device research study sample that we provide and a great addition to overall gen pop studies. It also allows our panelists to opt in their devices for use in ethnography and retail studies.”


  • Offline survey capabilities to suit iPod Touch, iPad users with limited online access
  • Supports location-based surveys
  • Creative survey designs overcome the limitations of mobile surveys and make it even more engaging than online surveys

About Dexterity

Headquartered in Chennai, and with Offices in Columbus USA, and UK, Dexterity is a leader in Marketing and Customer Informatics, offering solutions and services on Market Research, Consumer Insights, Analytics and data management. Founded in 1999, Dexterity has a 200+ people offshore facility in Chennai.

The company's clientele includes Large and Medium Market Research agencies and Fortune 1000 companies. Dexterity is an associate member of ESOMAR, CASRO, AMA and MRA. Dexterity is a winner of Deloitte’s Fastest 50 Technology companies in India for two years and Fastest 500 Technology firms in APAC for three consecutive years.

About iPinion

iPinion is a panel of iphone / ipodtouch / iPad users who opt-in to participate in market research surveys via the iPinion app. Since iPinion surveys include a variety of complex question types, Dexterity offers clients a subset of iPinion panelists to conduct mystery shops and ethnography studies.

http://www.ipinionrewards.com / http://www.dexterity.in

For further details, please contact:
Abirami Murugesan
+1 614 410 5352 / +91 44 4229 0000


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Abirami Murugesan
Dexterity Business Analysts
+91-44-42290000 ext. 1113
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