Chicago-Based Video Game Developer Robomodo Creates Tony Hawk®: SHRED

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Add a quotableTony Hawk: SHRED is all about delivering these over-the-top, almost unbelievable GO BIG moments throughout the game – the kind of tricks and stunts that we can only hope to achieve as our sports continue to evolve,” said Tony Hawk.

Chicago, IL (PRWEB) August 13, 2010

Chicago-based video game developer Robomodo confirmed today that it is the creator behind the latest installment in the esteemed Tony Hawk® video game franchise: Tony Hawk®: SHRED. Published by Activision Publishing, Inc. (NASDAQ: ATVI), this all-new Tony Hawk experience created for a younger audience allows players to GO BIG and feel the exhilaration of skate and snowboarding like the pros using the game’s innovative, motion-sensing board controller right at their feet. Robomodo, known for bringing the vision of the innovative board controller to life, designed the peripheral from the ground up with help from several other Chicago-based companies, such as Right Hand Technology and Weilgus, in order to marry SHRED’s solid gameplay with the board’s amazing motion-sensing capabilities.

“As the designers for Tony Hawk: SHRED, we’re still surprised by how much we can push the hardware and software to deliver this all-new Tony Hawk game experience, and couldn’t have done it without the help from our neighbors.” said Patrick Dwyer, lead designer at Robomodo for SHRED. “This year we’re really excited to show off what the motion controller board can do, and even though we have the original concept and design for the board, we need companies such as Weilgus and Right Hand Technology to make everything work the way we envision, so it was really more of a Chicago effort.”

Featuring an arcade style look and feel, where the bigger the feat the better the fun, SHRED is packed to the brim with larger-than-life moments and a veritable assortment of motion activated, jaw-dropping tricks – enticing kids to get off the couch and into the action.

“Tony Hawk: SHRED is all about delivering these over-the-top, almost unbelievable GO BIG moments throughout the game – the kind of tricks and stunts that we can only hope to achieve as our sports continue to evolve,” said Tony Hawk. “I’m also excited about including snowboarding in SHRED, because when we originally came up with the board motion-controller, we didn’t just have skateboarding in mind, and it’s nice to finally see that idea coming to fruition.”

Whether riding on cement or snow, Tony Hawk: SHRED has it covered. In addition to skateboarding, young aspiring snowboarders can jump on SHRED’s amazing board controller and go crazy in a completely new way – feeling the ultimate rush of shredding down the steep mountain peaks of Whistler, the French Alps and Beijing, China as they launch off huge kickers and pull off crazy spins, flips and grabs.

There’s certainly no lounging around with Tony Hawk: SHRED in the family room. With the game’s innovative motion-controller board peripheral and enticing GO BIG gameplay, kids will be actively using their boundless energy while riding as any of SHRED’s pro skate and snowboarders – the full list including Tony Hawk, Lyn-Z Adams, Corey Duffel, Sean Malto, David Gonzalez, Geoff Rowley, Stevie Williams and Chaz Ortiz; and snowboarders Travis Rice, Louie Vito and Torah Bright. Additionally, players can import their own Mii and Avatar characters in the Wii and Xbox 360® versions of the game and will even have access to Mii versions of all the pro athletes in the game on Wii™! Whether it’s younger kids raring to just get on the board and pull off huge tricks, or older players craving to go head-to-head in some good ol’ fashioned friendly rivalry for the top score, Tony Hawk: SHRED offers an active, social gaming experience everyone can enjoy.

Tony Hawk: SHRED is in development at Robomodo for the Xbox 360 video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system, with Buzz Monkey working on the Wii version. The game is rated “E” (Everyone – content that may be suitable for ages six and older) by the ESRB, and will be available at retail this holiday season as the gift that keeps on giving.

For more information on Tony Hawk: SHRED, please visit: http://www.thshred.com.

About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Robomodo
Based in Chicago, IL, Robomodo is a video game development studio focused on producing top-tier products on current and next generation console platforms. Robomodo’s team has a strong track record for marrying solid game design with an innovative artistic style, as well as harnessing the power of current and next-gen consoles. The core Robomodo team has proven its abilities in the Mortal Kombat, NBA Street and Fight Night franchises. The company’s first game for Activision Publishing, Inc. was Tony Hawk: RIDE, which released simultaneously in November of 2009 on the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ home video game system.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision is a registered trademark and SHRED is a trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc. All rights reserved. Wii and the Wii logo are trademarks of Nintendo. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.

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