Alterian Names Christian Wright as Chief Solutions Officer, Managed Services

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Wright will join Alterian to further enhance its on-demand solution offerings and continue to build its position as a leader in customer engagement technology and solutions.

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His unique skill set brings the highest combination of technology and business expertise from a services side, enabling us to continue to develop our already successful on-demand business to make our solutions accessible to the widest audience possible.

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it has named Christian Wright as its Chief Solutions Officer, Managed Services, effective immediately.

In this new role, Wright will be responsible for ensuring that on-demand services such as SM2 and Alterian’s recently launched Social Media Engagement Solution are delivered and optimized for clients, while at the same time supporting the expansion of Alterian’s on-demand services to encompass Alterians full product platform.

“We are honored to have Christian join Alterian,” said David Eldridge, CEO of Alterian. “His unique skill set brings the highest combination of technology and business expertise from a services side, enabling us to continue to develop our already successful on-demand business to make our solutions accessible to the widest audience possible.”

Wright joins Alterian from Merkle, a well-respected Customer Relationship Management (CRM) agency, where in his most recent role as CTO and SVP of the Enterprise Technology Group, he helped to lead the company to be No. 1 in the Forrester Wave Ranking of Marketing Service Providers (MSPs).

In addition to Wright’s strong CRM background, he assumed technical leadership roles in which he
designed, developed and deployed Consumer Data Integration (CDI) platforms, Business Intelligence (BI) and Campaign Management solutions. Wright also founded Merkle’s Enterprise Technology Group and was instrumental in creating standardized, company-wide products for technology solutions. As Chief Solutions Officer for on-demand services, Wright will bring the expertise, knowhow and discipline necessary to enable Alterian’s customers and partners to improve performance sooner. The combination of Wright’s technical skills and CRM expertise allows him to bring an additional dynamic to Alterian’s expertise in emerging media.

“Alterian is an international powerhouse for customer engagement solutions, and I’m proud to join a team that stands at the forefront of emerging media strategies,” said Wright. “I look forward to helping to make Alterian solutions available to the widest audience possible through on-demand offerings and further extending the value Alterian adds to its customer and partner base.”

About Alterian

Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.

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Lauren Eichmann

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Michelle Taylor
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