We are truly excited about becoming part of JWT
San Diego, CA (PRWEB) August 16, 2010
Digitaria, a leading digital marketing and technology firm, announced today that it has been acquired by JWT North America. Led by CEO Dan Khabie, Digitaria is a full service agency whose experience and capabilities have positioned the San Diego based firm as a strategic leader in the digital realm.
"We are truly excited about becoming part of JWT," explains Khabie. "Through JWT's reputation with renowned global brands, we now have the capability to excel on an international playing field, and bring our digital expertise to a whole new arena."
Looking to place digital at the core of the agency, JWT North America CEO and Worldwide Digital Director, David Eastman, recognized Digitaria's ability at effectively transferring brands to multiple digital platforms, and the benefits it would bring to JWT.
"From QUALCOMM to the NFL, Digitaria has helped its clients build thriving digital properties," said Eastman. "Digitaria has a proven track record, and we are thrilled to welcome 100 percent digital experts to JWT."
Operations for Digitaria will remain headquartered in San Diego, with Khabie retaining his title and reporting directly to Eastman. Functioning as a unit of JWT North America, Digitaria will utilize their expertise in digital marketing strategies, as well as their proprietary "Digital Brand Migration" approach, to help service both agencies' clients and strengthen the digital division of JWT.
"Digitaria's success comes from our ability to employ the most innovative and ambitious talent in our industry," explains Doug Hecht, Digitaria's President and COO. "Becoming part of JWT is a tremendous opportunity for our employees, as well as our existing clients, as Digitaria is now part of a global network with access to an array of resources around the world."
Understanding the importance that technology plays in campaigns, and the speed at which it changes, Digitaria continues to lead the way in an ever-changing industry. Through premier partnerships with Cloud Computing companies and leading Content Management System (CMS) vendors, Digitaria brings JWT a technological arsenal that will take the agency's digital initiatives to a whole new level.
"Technology is essential to any successful digital campaign," explains Digitaria's CTO Chuck Phillips. "Our team has a true passion for this industry, and through JWT's acquisition we are now able to extend our reach in a way we weren't before."
In addition to Khabie, Hecht and Phillips, Digitaria leadership is comprised of pioneers in digital solutions and technology initiatives. Digitaria's Executive Team is comprised of Daiga Atvara (Executive Creative Director), Jim McArthur (VP, Sales Solutions), John Van Spyk (VP/GM, Digitaria Sports), Warren Raisch (Executive Vice President), Deborah Sauter (VP, Insights), JM Marino (VP/GM, Search Solutions and Social Media) and Karen Bellin (Director, Analytics).
For additional information please contact Digitaria at (619) 237-5552 or at info(at)digitaria(dot)com.
Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences through websites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria believes strongly in the power of collaboration and strategic thinking and integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of engagements.
Digitaria represents many of the largest brands in the world. Clients include National Football League, Best Western International, Baltimore Ravens, CBS Corporation, Comcast Corporation, FOX Corporation, Hasbro, Inc., DreamWorks Animations, NBC Universal, QUALCOMM, Inc., International Speedway Corporation, WPT Enterprises, Inc. and many others.
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge--from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT's pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP.