HelpHaiti.mobi Save the Children Mobile Initiative Launched

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New mobile giving technology enables mobile donations to boost emergency relief in Haiti and refocus attention on a continuing crisis

Save The Children extends their web based donor engagement strategy from the part time world of the desktop to the always on world of the web enabled smart phone with CharityCall's new cloud based mobile giving app.

It has been more than six months following the devastating earthquake in Haiti, which killed more than 250,000 people. Today, CharityCall, the provider of next generation mobile giving technology, and Save the Children, the leading independent organization creating lasting change in the lives of children, announced the HelpHaiti.mobi initiative. This timely campaign, long after the cameras have moved on, will re-engage donors in this continuing crisis and fund humanitarian aid and relief for the 1.5 million displaced Haitians struggling to regain normalcy in their lives.

To make a mobile donation of $25, $50, $75, $100 or any amount, go to helphaiti.mobi on your mobile phone.

CharityCall's HelpHaiti.mobi app delivers more than just an opportunity to make a transaction. HelpHaiti.mobi is a full turnkey Mobile Engagement Solution that makes it easy for Save the Children to keep is supporters connected to what's happening on the ground while also empowering them to use their iPhones, Androids, or Blackberrys to make any size gift in support of the cause. With more than 100 million smartphone users in the United States, HelpHaiti.mobi bolsters Save the Children's outreach effort and ability to drive necessary action.

According to the latest Pew Internet research, almost 60% of Americans access to the Internet through their wireless devices and 1 in 5 do so on a daily basis. Since 2009, this growth in mobile web usage has climbed by 32%. It is this rapid shift in behavior and its symbiotic relationship with social networking that makes the HelpHaiti.mobi partnership a timely opportunity to support the Haiti relief and recovery effort.

"Save the Children is deeply committed to providing humanitarian aid and relief to children and families around the world; CharityCall helps this great cause by giving them a branded technology to tell their story and make an immediate connection with donors" says Robert Jones, President and Founder of CharityCall. "This partnership reinforces our role as a mobile innovator, empowering the growing population of mobile users to spread the word to their communities, to stay connected through Save the Children updates, donate any amount, and to identify corporate matching gifts that can make a real difference in the lives of Haiti's earthquake victims.

Save the Children, which has worked in Haiti since 1978, began assisting children and families in the early hours after the earthquake. Over the last six months, the organization has provided relief to more than 682,000 children and adults in Haiti by distributing food, water and shelter materials, providing health and nutrition programs, supporting education and livelihoods, building latrines and bathing areas and running child-friendly spaces in temporary camps.

"CharityCall's mobile fundraising application will help Save the Children help the children and families of Haiti," says Charles MacCormack, Ph.D. "CharityCall has the technological expertise and innovative vision to enable us to generate donations from any SmartPhone, thereby maximizing the impact of our fundraising efforts and enabling us to put those funds to use in a way that's fast, smart and rewarding."

As government and humanitarian relief agencies pledge more than $3.1 billion towards the development of field hospitals, plastic tarps, bandages, food, as well as salaries, transportation and upkeep of relief workers, CharityCall's HelpHaiti.mobi SmartPhone app signals a revolutionary shift in the use of mobile tools and social media to create positive change in communities.

To make a mobile donation of $25, $50, $75, $100 or any amount, go to helphaiti.mobi on your mobile phone.

About CharityCall LLC
CharityCall LLC (http://www.charitycall.cc) provides an easy and convenient mobile application solution to help non-profit organizations attract and engage donors through their mobile phones and web-enabled Smartphones. The CharityCall service also delivers a personal giving platform enabling donors to support their causes anywhere, anytime.

About Save the Children
Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow Save the Children on Twitter and Facebook.

Media Contact:
Ragini Bhalla
CharityCall
Phone: (917) 767-0689

Donations may be subject to processing fees through CharityCall and PayPal up to but not exceeding 5% of the donation amount.

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Fred Emmer
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