Telemundo Selects Matrix SalesCenter® to Drive Increased Ad Sales

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Cites Obvious Benefits of the Only Enterprise-Level Sales Analytics and Management Solution Designed Specifically for Media Sales Teams

Matrix Solutions, the leading provider of sales management software for media companies, announced today that Telemundo, one of the largest Spanish-language networks in the United States, has selected Matrix SalesCenter for its sales planning, budgeting, forecasting, strategic selling and general purpose customer relationship management (CRM) capabilities. Since 1992, Matrix Solutions has been the leader of innovative and proven sales management software to the media industry, and currently serves more than 10,000 customers at over 800 TV, radio, cable, newspaper, and interactive media outlets.

“The Telemundo sales organization transitioned to Matrix SalesCenter because we wanted a solution to help our sales managers and account executives stay on top of trends, build strong relationships with advertisers and agencies, and most importantly, gain and keep market share,” said Andrew Barnet, Vice President of National Sales at Telemundo. “It’s an incredible system; Matrix SalesCenter is a single, robust, integrated solution that works across our entire organization.”

“We are excited Telemundo has implemented Matrix SalesCenter,” said DJ Cavanaugh, CEO and Partner of Matrix Solutions. “For over 18 years, our company has provided media companies what no traffic, billing, spreadsheet or general purpose CRM system can - the answers to grow advertising sales. We look forward to providing the Telemundo sales team an enterprise-wide view of their organization’s sales activities, forecast and budget information, sales analysis and reporting, with the added benefit of integrated customer relationship management.”

Additionally, Matrix SalesCenter provides corporate management with a clear picture of sales history and account activity across the entire organization, no matter how many stations, outlets, website or other advertising mediums exist. This is accomplished through Matrix SalesCenter’s unique ability to link similar accounts and analyze large volumes of data, often across multiple traffic systems.

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About Telemundo
Telemundo is a U.S. Spanish-language broadcast television network committed to broadcasting unique and outstanding national and local entertainment, news, and sports programming to the fast-growing U.S. Hispanic audience. Telemundo reaches 93% of U.S. Hispanic viewers through 16 owned-and-operated stations, 45 broadcast affiliates, and distribution to nearly 800 cable systems in more than 210 markets.

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies who sell advertising. Our software products, Matrix SalesCenter™ and MatrixPlus™, help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded by a media company executive in 1992, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner Cable, LIN Television, the Tampa Tribune and many others. For more information, visit


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Brenda Hetrick