Upstream Revealed as Headline Sponsor of the EMMAs

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Upstream takes lead sponsorship of Mobile Marketing Magazine’s inaugural Effective Mobile Marketing Awards.

Upstream, one of the world’s largest mobile marketing solutions providers, ( has been unveiled as the headline sponsor of Mobile Marketing Magazine’s ( first ever industry awards programme. Upstream is also sponsoring three categories within the awards: Most Effective Mobile Operator Opt-in Subscriber Database Campaign; Most Effective Mobile Search Campaign; and the Grand Prix Award.

Mobile Marketing’s editor David Murphy says he is delighted by Upstream’s endorsement. He says: “When we launched the EMMAs we didn’t want to do just another awards programme for the sake of it. We consulted heavily among mobile marketing professionals and what they told us was that what was lacking was something that recognised the campaigns and other mobile marketing activity that was delivering results and earning its place on the media schedule. To get the endorsement of Upstream, a company that has proved its worth with many of the world’s leading mobile operators, tells me that we made the right call. If anyone knows anything about effective mobile marketing, they do.”

Alex Vratskides, CEO of Upstream added: “Effectiveness and the delivery of results that exceed expectations is our mantra. We live or die by the results our mobile Marketing Communications Suite (MCS) delivers for the mobile operators and organisations that we work with. The EMMAs and Upstream are a natural fit because effectiveness is the true measure of any marketing activity, in mobile, or any other channel. The EMMAs offer everyone a great opportunity to showcase excellent, effective work that delivers results and that’s why we are delighted to be associated with them”.
The EMMAs winners will be announced at the Awards Ceremony, which takes place at Vinopolis in London on the evening of 7 December. The awards celebrate the most effective mobile marketing activity across 12 categories, with a Grand Prix Award chosen from the individual category winners by text vote on the night.

The categories are as follows:

  •     Most Effective Mobile Application – b2c
  •     Most Effective Mobile Application – b2b
  •     Most Effective Mobile Operator Opt-in Subscriber Database Campaign
  •     Most Effective Mobile CRM/Enterprise Messaging Campaign
  •     Most Effective Sales Promotion/Direct Response Campaign
  •     Most Effective Mobile Site
  •     Most Effective mCommerce Solution
  •     Most Effective Location-based Service/Campaign
  •     Most Effective Bluetooth Marketing Campaign
  •     Most Effective Mobile Couponing or Barcode Campaign
  •     Most Effective Mobile Search Campaign
  •     Grand Prix Award

About Upstream
Upstream is a world leader in mobile marketing solutions, reaching over 500 million consumers in more than 40 countries. Using its advanced technology platform to deliver potent interactive communication via mobile channels, Upstream empowers global brands to activate their customers like never before.
Upstream was born out of a desire to revolutionise the way companies market to mobile consumers. By combining technology innovation with years of execution expertise and the analysis of terabytes of consumer data, communications powered by Upstream massively increase conversion rates and generate profitable interactions for companies and their mobile consumers.

This unique ability to extract value from any customer base has made Upstream the preferred mobile marketing partner for blue chip companies including Vodafone, T-Mobile, TIM, Orange, Telefonica, America Movil, Zain, MTN, The Coca-Cola Company, Nestlé, Unilever, Shell and BSkyB.

About Mobile Marketing Magazine
Mobile Marketing is the leading magazine dedicated to the mobile marketing industry. The website was launched in November 2005, and now attracts 30,000 unique visitors per month. The site is updated several times each business day, with news, views, interviews and analysis from the mobile marketing coalface.

The site is edited by David Murphy, an experienced marketing and technology journalist who has written for the Financial Times, Marketing, Revolution, Research World and many other titles.

Media contact:
Jacki Vause                        
Peppercom for Upstream                
+44 (0)20 7033 2660    

Alexandra Chong
+44 (0) 207 290 1320

David Murphy
Mobile Marketing Magazine


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Jacki Vause
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