Honored on the Inc 5000 for the Fourth Straight Year

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The world's leading retailer of refurbished Dell parts and computers wasn't held back by the recession. Sales for the Austin based computer store jumped 80% from 2008 to 2009.

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Refurbished Dell equipment just makes a lot of sense.

As the rest of the retail world struggled to survive the economic downturn this 12 year old Austin original opened 3 new stores. At the same time the company increased sales at the original location and online for a total of just over $12,000,000.

"Our growth was fueled by opportunity," Says Rick Culleton, the CEO. "The commercial real estate was just too cheap to resist." In March of 09 Discount Electronics purchased a vacant Hollywood Video building in South Austin from a California REIT. Ninety days later they followed up with the purchase of a Round Rock location on IH-35 and just a month after that opened a location in Cedar Park.

“The values we offer are too good for consumers to pass up,” Culleton states, “Refurbished Dell end of lease equipment just makes a lot of sense.” offers refurbished Dell computers with a yearlong warranty for less than a hundred dollars.

Culleton has no fear that a recovering economy could dampen sales. The company sold a record $7.5M for the first half of 2010 and expects revenue for the year to exceed $16,000,000.


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