New York, NY (PRWEB) August 19, 2010
Brilliant Technologies Corporation’s (BLLN.PK), Qtrax Inc. division, is proud to announce the appointment of Mr Lance J.O. Ford as co-President & Chief Marketing Officer. Mr Ford previously served as President & Chief Marketing Officer of Rebel Digital that had been Qtrax’s advertising advisors.
Mr Ford’s appointment coincides with Qtrax adopting a new “cutting-edge” 360 degree model and bringing in-house its advertising strategy and management functions.
“There are few people that truly understand the interplay of multiple revenues alongside a core revenue stream of advertising dollars. Lance’s deep understanding derives from a long and highly successful career in magazine publishing. And his transition from offline media to internet enterprises, parallels the massive movement of dollars from one to the other. Advertisers are looking for concepts and people that accommodate their needs. Qtrax has a completely new take on generating ad revenues globally. And what we think are really enticing propositions for consumers, that will provide other revenue streams- and impact on piracy. Nobody could be better qualified to spearhead these initiatives than Lance” said Allan Klepfisz, President & CEO.
“I believe I have a good handle on the challenges in this space as well as the truly stellar opportunities. Qtrax has pursued the long and at times clearly difficult road of being a pioneer in the legal download arena. Not only are the consumer opportunities better than ever but I firmly believe, that with an appropriate level of innovation, so are the revenue opportunities. There are better ways to sell ads, subscriptions, merchandise and tickets, globally. The monetization of the music fans voracious appetite has not been well conceived in the past and we hope to introduce fresh ideas in a number of territories in the coming months” observed Lance Ford.
Qtrax is currently engaged in beta testing in the Asia-Pacific region: India, Singapore, Malaysia, Hong Kong, Australia & NZ. It will soon be rolling out to other territories and introducing portability.
Qtrax is the world's first free and legal global download music service and showcases an innovative 360 degree revenue model that easily directs revenue back to artists and rights holders. Qtrax has successfully signed licensing deals with major labels, music publishers and leading indies. Qtrax will soon provide fans in multiple regions with access to a colorful and diverse catalog of high-quality, high-fidelity digital music files. Based in New York City, Qtrax is a subsidiary of Brilliant Technologies Corporation (OTC Pink Sheets: BLLN .PK- News), a publicly traded technology holding company.
About Lance Ford
Lance was responsible for launching Maxim Magazine in the U.S., which became the largest men's lifestyle magazine in the world generating over $400 million in advertising revenue in its first five years. Lance launched the number two men's magazine, Stuff, and the music magazine, Blender, which is now second only to Rolling Stone. He also oversaw the launch of their companion Web sites. Under Lance's leadership Maxim was voted Magazine of the Year by Advertising Age in 2000 and No.1 on the AdWeek Hot List in 2003.
This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.