Boston, MA (Vocus) August 23, 2010
We are proud with our partner Drew Storen, professional pitcher in Washington DC to produce a TV campaign which high lights the importance of pitching with the lower body. This will help to create awareness with youth and high school pitchers to train their stronger lower body muscles to pitch with”, said John Miller, president, of Pitchers Power Drive. So many young pitchers depend on throwing with their arm vs. starting the pitch from the ground up with their stronger muscles. The arm is the final link of the kinetic chain Miller said.
Miller said that we see arm and shoulder issues show up with young pitchers when they transition from the smaller diamond 46’ mound distance to the larger diamond distance of 60’6”. The extra 14 ½ feet is a challenge for pitchers throwing more with their arm than with their lower body. Teaching pitchers to lead with their hips from knee lift produces what we refer to as pitching with equals. This means the lower and upper bodies are working in harmony together to produce the most explosive delivery. This all starts with the correct departure from knee lift by leading with the hips and lower body. Miller added this maximizes velocity potential and helps to take the stress off the arm and shoulder. Having Drew demonstrate this in the TV campaign is a great example for youth and high school pitchers and will help them visualize how important it is to use the lower body and hips in their own pitch delivery. The auditory click feedback produced by the Pitchers Power Drive tells the pitcher they are leading with their hips the correct way which Drew demonstrates.
Miller said the campaign is being tested in the Washington DC and Indianapolis TV markets during the Little League World Series which is airing on ESPN and ESPN 2. He added these markets were picked as they are very familiar with Drew since he pitches professionally in Washington and was raised in the Indianapolis area where he stared as a high school player before attending Stanford University. Miller added that Drew does a great job in describing the importance of using his hips in the TV campaign. He has strong confidence in the Pitchers Power Drive as he has personally trained with it for approximately a year now. The ad was not scripted at all Miller added. Drew knows the product and the importance of the lower body in the pitch delivery and he just said what he does and learned to do at an early age in pitching. As Drew says “the Pitchers Power Drive is a tool that helps me to use my lower half to create the most power as I go towards the plate.”
The ad campaign can be viewed at http://www.youtube.com/watch?v=32i3PHoJONw&NR=1
Miller said it is very important in his own Winning Pitchers Baseball Academy in Boston to help pitchers achieve success while staying healthy. Drew Storen will help us educate pitchers of all ages to use their stronger lower body muscles which will help their performance and arm care.
The Pitchers Power Drive increases pitchers velocity potential by teaching hip lead with the head and knee positioned over foot to set pitchers weight back. It also teaches proper weight transfer and balance with the pitchers natural momentum delivery. See live video of pitching 60’6” at full speed on the Pitchers Power Drive at http://www.pitcherspowerdrive.com it demonstrates the teaching strengths of the Pitchers Power Drive for youth and high school pitchers.
About Pitchers Power Drive
Pitchers Power Drive is based in Holliston, Massachusetts. They are the developer of the US patented Pitchers Power Drive Professional / Collegiate model and the Pitchers Power Drive Youth model. The design of the Pitchers Power Drive comes from their extensive experience working with and training pitchers at the Winning Pitchers Baseball Academy. Pitchers Power Drive is a trademark of Pitchers Power Drive. To learn more about Pitchers Power Drive visit the Pitchers Power Drive website. You can also follow Pitchers Power Drive on Facebook, Pitchers Power Drive on Twitter, Pitchers Power Drive on YouTube, and on the Pitchers Power Drive Blog.