Within a matter of weeks I saw my client base increase by 20%! SEO copywriting training has helped get us to the top of all local Pilates - related searches." said Dan Walton, owner, Studio Blue Pilates in Portland, OR.
Portland, OR (PRWEB) August 24, 2010
Today, the online marketing buzz is about "developing great content." In fact, Yahoo has named bloggers and SEO content managers two of the "25 Hot Careers That Didn't Exist 10 Years Ago." Between blogs, sales web pages, Twitter and article marketing, businesses have more opportunities than ever to build their brand, find new customers and see improved search rankings.
However, many marketing departments, business owners and copywriters struggle with creating good content. How many keyphrases should you include in the content? How do you choose keyphrases? And how do you write good top-converting copy that gains good search engine positions? If you're company is trying to DIY but needs some hands-on help, now, there's a hands-on seminar just for business you.
Heather Lloyd-Martin, CEO of SuccessWorks SEO Copywriting and considered the pioneer of SEO copywriting.will be holding a group SEO copywriting training session called "SEO Copywriting For Businesses: Tips, Techniques and Real-World Strategies." The training will be held September 15, 2010 at the Coast Bellevue Hotel, 625 116th Avenue Northeast, Bellevue, WA.
"Many companies are choosing to write their content in-house rather than outsourcing to a freelancer," says Heather Lloyd-Martin, CEO of SuccessWorks SEO Copywriting. "Once companies learn how to create quality content, they can often save thousands of dollars in outsourcing fees - plus have the peace-of-mind knowing that every page they create is optimized for both their target market and the search engines."
Knowing how to write search engine-friendly content can make a tremendous difference in a company's bottom line. "We needed to do something to increase the number of clients walking through the door, and we needed to do it quickly," said Dan Walton, owner, Studio Blue Pilates in Portland, OR. Then, I met with Heather and she taught me how to write Web pages and research keyphrases. Within a matter of weeks I saw my client base increase by 20%! In a world of Portland Pilates, Heather's SEO copywriting training has managed to get us to the top of all local Pilates-related searches."
The first part of the SEO copywriting training is lecture based, with participants learning about SEO copywriting best practices. The second part of the training is hands-on. "Often times, people need to actually write a Title or a web page to truly understand what SEO copywriting is all about. The hands-on part of the seminar is to help people feel more confident about their SEO copywriting knowledge," said Lloyd-Martin.
For more information about the SEO copywriting training session called "SEO Copywriting For Businesses: Tips, Techniques and Real-World Strategies." please call 503-476-1065, or email action @ seocopywriting.com.
About Heather Lloyd-Martin and SuccessWorks
Heather Lloyd-Martin is a 20+ year marketing veteran and widely considered the pioneer of SEO copywriting best practices. Her firm, SuccessWorks SEO Copywriting, has helped search engines, Fortune 50 corporations, universities and ecommerce sites learn how to write keyphrase-rich content, leverage their content assets and increase revenues. She is the author of "Successful Search Engine Copywriting" and "SEO Myths and Best Practices," for All About ROI magazine. She is also the immediate past chair of the Direct Marketing Associations Search Engine Marketing Council, on the advisory board for SEMpdx and a founding member of the SEO Content Institute.
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