IDSA Extends Deadline for Design of the Decade Awards Competition

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Industrial Designers Society of America (IDSA) has extended the deadline for regular registration for its Design of the Decade awards competition to August 28 and late registration to September 3. Design of the Decade recognizes and celebrates the positive impact that design has on business and society. The program's partners are The Henry Ford and Fast Company (media). Masco Corporation's chief design officer, Charles L. Jones, FIDSA, will chair the program and lead the jury. The jury will feature top design executives representing design consultancies, design companies and corporations, including: David Butler, IDSA, vice president of global design, Coca-Cola; Chris Bangle, BMW's former director of design; Brian Walker, president and CEO of Herman Miller; Ayse Birsel, IDSA, president, Birsel + Seck LLC; Sohrab Vossoughi, IDSA, founder and president, Ziba and Marc Greuther, chief curator, The Henry Ford.

Industrial Designers Society of America (IDSA) has extended the deadline for regular registration for its Design of the Decade awards competition to August 28 and late registration to September 3.

Design of the Decade recognizes and celebrates the positive impact that design has on business and society. The program's partners are The Henry Ford and Fast Company (media).

Masco Corporation's chief design officer, Charles L. Jones, FIDSA, will chair the program and lead the jury. The jury will feature top design executives representing design consultancies, design companies and corporations, including: David Butler, IDSA, vice president of global design, Coca-Cola; Chris Bangle, BMW's former director of design; Brian Walker, president and CEO of Herman Miller; Ayse Birsel, IDSA, president, Birsel + Seck LLC; Sohrab Vossoughi, IDSA, founder and president, Ziba and Marc Greuther, chief curator, The Henry Ford.

The competition is open to anyone who has designed a product introduced for sale anywhere in the world between January 1, 2000 and December 31, 2009. There is no limit to the number of entries a company may submit; however, each entry must have its own entry kit. The entry fees are as follows:

  •     IDSA member: $250 per entry
  •     Nonmember: $350 per entry

The jury will award 10 to 12 gold awards, 12 or more silver awards, 12 or more bronze awards and one "Design of the Decade" award. The jury will review entries in the following 15 categories:

  •     Solution to a developed world social problem
  •     Solution to a developing world social problem
  •     Most responsible design solution
  •     Solution to a consumer problem
  •     Most appealing consumer solution
  •     Solution to a business problem
  •     Design contribution to business efficiency
  •     Most profitable solution to a business problem
  •     Best example of design raising margins (causing a consumer to part with their money)
  •     Best sustainable design solution
  •     Design thinking contribution to business
  •     Most responsible design solution
  •     Most successful integration of new technology
  •     Design contribution to market share growth
  •     Biggest contribution to brand growth

The Design of the Decade entries will be judged on the following criteria:

  •     Benefit to society
  •     Benefit to business
  •     Innovation
  •     Benefit to user
  •     Responsibility (social, economic, environmental, cultural)
  •     Benefit to client
  •     Visual appeal and appropriate aesthetics

Award winners will be featured in Fast Company's 2010 Dec. /Jan. issue. Competition results will also appear in the 2010 winter edition of Innovation, IDSA's magazine that will be distributed to Fortune 500 CEOs.

For more detailed information and to enter the competition, visit http://www.idsa.org/dod.

About IDSA
Founded in 1965, the Industrial Designers Society of America (IDSA) is the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 2,300 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.

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