“Research 2.0: Innovative Choice and Social Networks Methods“ Market Research Seminar in New York, October 5th, 2010

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TRC, a market research and analytics firm, will hold a market research conference themed “Research 2.0: Innovative Choice and Social Networks Methods.” Guest speakers from Columbia and Rice Universities will join TRC’s Rajan Sambandam and Pankaj Kumar. The event will highlight new and interesting developments in choice techniques, text mining, and ‘Research 2.0.’

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...I think the conference is particularly useful as it covers better use of the internet, social media and advanced analytics to drive decision-making..., says Richard Raquet, TRC's President.

TRC Market Research (http://www.trchome.com) announced today their upcoming one-day market research event at the Yale Club of New York City on October 5th, 2010.

Guest speakers from Columbia University (Professor Oded Netzer) and the Rice University’s Jesse Jones School of Business (Professor Paul Dholakia) will join Rajan Sambandam, TRC’s Chief Research Officer and Pankaj Kumar, TRC’s Executive VP.

Registrations are being accepted at TRC's market research seminars.

“Teaming up with our Academic partners for these conferences is one way that TRC fulfills our commitment to advance market research. I think this conference is particularly useful as it covers better use of the internet, social media and advanced analytics to drive decision-making…all important issues for researchers today,” says Richard Raquet, TRC’s President.

The theme of this seminar is “Research 2.0: Innovative Choice and Social Networks Methods” and the day will be divided into 4 sessions:

1/ “Product Configurator – A simple way to tackle complex product development problems”, by Rajan Sambandam, Ph.D., TRC, - will present a powerful and versatile market research technique which uses a build-your-own approach to handle the demands of complex product designs, without sacrificing data quality or analytic power.

2/ “Marketing Research 2.0: Using Social Media in Marketing Research”, by Paul Dholakia, Rice University’s Jesse Jones School of Business, – will look at how social media (Facebook, Twitter, YouTube etc) offer unique and interesting opportunities to marketing researchers.

3/ “Insights into Purchase Funnel Dynamics”, by Pankaj Kumar, Ph.D, TRC, – will discuss how advanced econometric modeling can provide insights on how exposure to marketing messages has differential effects on the various purchase funnel stages.

4/ “Mine Your Own Business: Understanding What People Say About Your Firm Online”, by Oded Netzer, Columbia University, – will focus on how firms can benefit from consumers’ thoughts, beliefs, and experiences as discussed in online gathering places such as blogs, forums and chat rooms. This presentation will discuss a decoding mechanism to transform these raw qualitative data into meaningful knowledge for firms.

About TRC Market Research, a market research and analytics firm
TRC Market Research is a research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful choice-related research, such as product configurators, discrete-choice conjoints and others.

Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the American Marketing Association.

For more information, call Lenka Kolar at 215.641.2225 or visit http://www.trchome.com

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Lenka Kolar
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