Creators of HBO's "Treme" Share the Art of Building Audience, Community at the CTAM Summit

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David Simon, Eric Overmyer take the Summit Dais in Treme’s Backyard

Summit attendees will leave this session armed with new mindsets to develop their own break-through approaches that give birth to a community of loyal viewers.

It’s gritty. It’s real. It’s HBO’s critically-acclaimed scripted drama “Treme.” Its co-creators David Simon, and Eric Overmyer, along with HBO Co-president Eric Kessler, will share the innovative content, marketing and fan-building story behind “Treme” with CTAM Summit attendees, Tues., Oct. 19, 2010, from 2:30 p.m. to 3:30 p.m.

The Times-Picayune TV columnist Dave Walker will moderate a panel discussion with Overmyer, Simon and Kessler as they discuss how effective localized storytelling garnered them neighborhood-to-national reach, as well as emotional impact in series like “Treme” and “The Wire.” “Treme,” now in its second season, is set in post-Katrina New Orleans. It chronicles the rebuilding of the birthplace of jazz and a unique American culture after historic devastation.

“Simon, Overmyer and the entire HBO creative team have done a masterful job in designing a new formula for truthful programming where the venue is the star of the show,” said Char Beales, president and CEO, CTAM. “Summit attendees will leave this session armed with new mindsets to develop their own break-through approaches that give birth to a community of loyal viewers.”

Simon, creator of “The Wire” and “Generation Kill” and Overmyer, writer-producer of “Homicide” and “Law & Order,” have a rich history of creating compelling characters, cities and storylines that live on in the hearts of fans, long after they take their final curtain calls. Today, “The Wire,” which wrapped in 2008 and averaged 4.4 million viewers, still boasts a loyal following of over one half-million active fans on Facebook alone. And Treme is coming on strong with nearly one million Facebook fans who continue sharing stories and images about Treme while the show is on hiatus.

Simon, Overmyer and Kessler join Harvard Business School Professor Youngme Moon, American Red Cross CEO Gail McGovern and Rita Benson LeBlanc, owner and executive vice president, New Orleans Saints, in a growing line of A-list speakers. Cable executives and industry leaders converging in the Big Easy for the CTAM Summit will also come face-to-face with additional high-level speakers who will share their perspectives on business innovation, consumer marketing and technology advances.

Summit Co-chairs are Jon Hargis, executive vice president, marketing and advertising, Cablevision Systems Corp., and Janet Rollé, executive vice president and chief marketing officer, BET Networks.

For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 5,000 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Cable Means Business initiative. For more information, go to CTAM is also on Facebook, LinkedIn and Twitter.


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