Dataium Releases Automotive Online Shopper Behavior Data Collection and Analysis Platform

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VisiCogn INSITE - Download for Free

Visitor Recognition Technology has the potential to change the way cars are sold on the internet

Nashville, TN (PRWEB) August 31, 2010

Dataium is an online consumer behavior analytics company serving the auto industry. The company aggregates online auto shopper activity from OEM, portal, and dealership websites to track and identify automotive purchasing, marketing, and website performance trends. The company announced today it had released from beta its primary business intelligence and data reporting applications, VisiCogn® Knowledge Center, and VisiCogn® INSITE.

VisiCognTM Knowledge Center is an enterprise level business intelligence reporting application that provides access and analysis of data collection from all website deployments, providing real-time business decision support via data mining, analysis and visualization functionality.

Built into the VisiCogn® Knowledge Center:

• Interact with dashboards in real-time with seamless integration to all styles of BI
• Monitor performance measurement using dashboards, reports, and alerts
• Tie individual performance to KPIs
• Deliver business reports to accelerate decision making and information sharing
• “Data anywhere, anytime drill down” for unlimited analysis: OLAP, predictive modeling, statistical analysis

More information is available at: http://www.dataium.com/visicogn-knowledge-center

Dataium also released, VisiCogn® INSITE a free desktop application which monitors an individual or group of websites. An advance PRO edition is also being released which includes an expanded data set and range, enhanced features and functionality.

INSITE displays:
•Visitor recognition ticker
•Complete consumer behavior profile of each website visitor.
•Consumer inventory and product selection, competitive shopping, buying cycle stage, and more
•Consumer activity profiles aggregated from shopping activity from across the internet.
•Standard website performance metrics, benchmark against national, local, and brand website performance
•Access key website performance data from an independent data source including lead to visitor ratio, auto shopper to lead ratio, and much more.

Learn more at: http://www.visicogn.com, or download at no charge.

“We of course are excited and gratified to see the response thus far, with the addition of hundreds of websites to our network. But more importantly the potential these products have to help the industry sell more cars, is what truly excites us, stated Eric Brown, CEO of Dataium.

Automotive industry veteran and Dataium President, Jason Ezell added, “the automotive industry for a long time has been trying to gain a greater understanding of how customers’ shop and what drives their purchasing decision, with these new tools automotive manufacturers, local dealerships, and a whole host of industry media, associations and technology companies will now be able to answer those questions, definitively.”

About Dataium, LLC
Dataium is the leading automotive data utility company collecting, analyzing, and indexing billions of online auto shopper behavior events. The company supports cutting edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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