ERA Announces 2010-2011 Board of Directors

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“We are pleased to welcome our newest members of the Board of Directors and thank outgoing chairman Lee Swanson for his outstanding contributions to the association and the industry,” says Julie Coons, ERA’s president and CEO.

Arlington, VA (PRWEB) August 27, 2010

The Electronic Retailing Association is proud to announce the election of eight new members to the 2010-2011 Board of Directors.

Elected to three-year terms were Denira Borrero, vice president of operations of Omni Direct, Inc.; BJ Fazeli, president and owner of BJ Global Direct; Harry Hill, president and CEO of Oak Lawn Marketing; Greg Henchel, executive vice president, general counsel and secretary for HSN; Elliott Segal, vice president, production/creative services of Guthy-Renker; Cecilia Turner, president of IComm – International Commerce Agency, LLC; and David Wallace, general counsel of Syndero. Serving a two-year term is Matthew Fisher, senior vice president and general manager of direct response for LiveOps, Inc.

“We are pleased to welcome our newest members of the Board of Directors and thank outgoing chairman Lee Swanson for his outstanding contributions to the association and the industry,” says Julie Coons, ERA’s president and CEO. “Our board is comprised of some of the best minds in the direct response industry, and we value their contributions as we work to advance ERA’s mission.”

Replacing Swanson as chairman is Jeff Tuller, president and CEO of Savvier, Inc. Replacing Tuller as Chair-Elect is Steven Feinberg, president and founder of SF Video, Inc.. Other members of the 2010-2011 Board of Directors include: Scott Boilen, president and CEO of Allstar Products Group; Jon Congdon, president and co-founder of Product Partners, LLC; Stacy Durand president of Revenue Frontier/Media Design Group; George Fettig, chief marketing officer of EURO-PRO, LLC; Carey Grange, executive vice president, direct to consumer, of Murad, Inc.; Jeff Meltzer, president of Meltzer Media Production; John Mills of JML House; Michael Moreau, CEO of Dream Team Direct Inc.; and Tim Pearson, vice president and general manager, direct response, of Gaiam.

“As our industry continues to experience unparalleled growth, we have the opportunity to demonstrate its importance as a lucrative sales channel and economic driver,” says Coons. “We’ve assembled a great board for the upcoming year and I look forward to working with them to ensure that businesses understand the value of direct response advertising.”

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

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