New York, NY (PRWEB) August 11, 2010
Legendary home fragrance expert Laura Slatkin, Founder, President and CEO of NEST Fragrances, is renowned for her sophisticated scents and luxe design, infusing her signature aesthetic into every collection she creates. Now the industry leader in luxury home fragrance introduces PROJECT ART by NEST Fragrances, a new collection that brings Slatkin’s extensive expertise to everyday fragrance consumers, making superior scents and sophisticated packaging accessible to everyone. Along with PROJECT ART scented candles, NEST Fragrances will simultaneously launch coordinating home fragrance and personal care products with the introduction of the PROJECT ART Reed Diffuser and Liquid Hand Soap and Hand Lotion.
Featuring the work of several world-renowned photographers noted for their still-life artwork, PROJECT ART’s product labels and packaging display stylized, vibrant color photographs of various flowers, fruits, herbs and food against crisp, white backgrounds. While PROJECT ART began as an internal company project name, Slatkin soon realized that the phrase underscored what she set out to achieve when developing her latest collection.
“I am extremely excited to introduce a breathtakingly beautiful new brand, PROJECT ART by NEST Fragrances,” said Slatkin. “PROJECT ART is an important new home fragrance collection consisting of 12 outstanding core fragrances. PROJECT ART combines the art of home fragrance with the art of sophisticated packaging – an expertise I have perfected over the last two decades. PROJECT ART is a truly unique home fragrance collection; I am very proud to finally bring this collection to fruition!”
PROJECT ART candles are crafted using NEST Fragrances’ proprietary, cosmetic-grade wax blend, formulated with the finest ingredients available. The fragrance is blended throughout the candle to ensure that the scent will infuse a room or environment until the candle is extinguished.
PROJECT ART Reed Diffusers have been carefully crafted with the highest-quality fragrance oils and are designed to continuously fragrance any room with a long-lasting memorable scent. PROJECT ART Hand Soap and Hand Lotion are new, luxurious essentials featuring premium formulations that help nourish skin and renew texture while providing a delicate fragrance experience.
PROJECT ART Hand Soap contains rounded granules that gently exfoliate the skin while effectively and thoroughly cleansing hands. PROJECT ART’s fast-absorbing Hand Lotion hydrates and protects the skin, leaving hands feeling soft and silky while aloe and natural extracts soothe. NEST Fragrances’ liquid hand soaps and lotions are made from the finest ingredients for a luxurious, creamy, smooth feel.
The PROJECT ART by NEST Fragrances Collection Includes:
Available in Apple, Cinnamon Spice, Juliet Rose, Lavender & Sage, Lemon Verbena, Mint Leaves & Lime, Orange Kumquat, Pear, Pumpkin, Tulip Garden, Winter Forest, Vanilla Glaze, and two holiday fragrances, Holiday and Peppermint Twist.
In Addition, the Collection Includes:
Available in Apple, Juliet Rose, Lavender & Sage, Lemon Verbena, Orange Kumquat and Tulip Garden.
PROJECT ART by NEST Fragrances will be available for purchase at select Bed, Bath & Beyond stores and on BedBathandBeyond.com in September 2010.
About NEST Fragrances
Founded and owned by Laura Slatkin, NEST Fragrances (NEST) is a specialized home fragrance company that emerged from its parent company, Slatkin & Co., after it was acquired by Limited Brands, Inc. Laura and her husband, Harry Slatkin, have a long-standing reputation as leaders in the home fragrance industry and are well-known for their luxurious scented candles, room sprays, diffusers and other essentials for rooms and environments.
NEST’s client list currently includes more than 50 prestige companies in the fashion, beauty and home fragrance industries – all of whom turned to NEST to develop their own exclusive line of home fragrance products. In 2008, Laura Slatkin launched her own home fragrance collection, NEST Fragrances, which won the 2009 FiFi Award for Interior Scent Collection of the Year. In 2010, Laura launched her second fragrance collection, Sprig Fragrances, and entered into a licensed partnership with Vera Wang to launch the Vera Wang Home Fragrance Collection. NEST draws on decades of experience in the home fragrance industry with a special expertise in designing, developing, producing, distributing and marketing home fragrance collections that capture each client’s unique brand image and style.
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