Fishers Foods and AirTran Airways Make Shopping Locally Even More Rewarding

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Fishers Foods has rolled out its new Fishers Rewards program, giving shoppers the freedom to redeem their points from a wide assortment of free groceries, gifts, AirTran Airways rewards and gift cards.

Bob Rombach, Fulton Road store manager, left, and Jeffery Fisher, President

We will use Fishers Rewards to tie to the programs we have always had within our community, along with new and exciting opportunities for schools, churches and other charitable organizations.

North Canton, Ohio based Fishers Foods is launching a new shopper engagement program to support their “Shop Fresh, Shop Local” message. As a locally based company, food dollars spent at Fishers go back into the Stark County community in the form of jobs, local vendor support and donations to locally based charitable organizations. Jeff Fisher, President of Fishers Foods remarked, “We will use Fishers Rewards to tie to the programs we have always had within our community, along with new and exciting opportunities for schools, churches and other charitable organizations.”

In addition, Fishers Foods has partnered with the award winning Akron Canton Regional Airport and AirTran Airways to support and promote the local travel hub. Shoppers who register their Fishers Rewards card are entered to win free round trip tickets on AirTran Airways. Fishers’ shoppers can redeem their points for AirTran Airways rewards and Fishers’ gift cards as well as other popular retailers like Borders, Best Buy, and iTunes.

The program, powered by Market Basket Rewards, utilizes shopper metrics and targeted marketing techniques to build sales and enable philanthropy.

About Fishers Foods
Fishers Foods has been serving communities of Stark County Ohio for over 75 years. Owned and managed by the Fisher family the company has grown to seven locations and offers both traditional and specialty products as well as services like home delivery and the Loretta Paquanini School of Cooking. See http://www.fishersfoods.com for more information.

About Market Basket Rewards
Market Basket Rewards empowers independent grocery retailers through the synergy of seamless data acquisition, shopper communication tools and value-driven loyalty programs. MBR takes loyalty ‘from vision to execution” by gathering, managing and reporting customer data back to retailers for use in targeted marketing campaigns, as well as administering reward promotions to drive sales and traffic. For more information, visit http://www.mbrewards.com. Media Contact: Christy Hamlin 248-530-1363.

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Christy Hamlin
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