Costume Supercenter Leverages Social Media to Boost Halloween Costume Sales

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Costume SuperCenter, one of the world’s largest online costume retailers is utilizing Social Media sites like Facebook to boost sales. They have launched an online shopping tab on their Facebook page that allows Facebook users to browse, share, review and purchase their choice of over 10,000 costumes and accessories. Costume SuperCenter’s Facebook and Twitter accounts also keep their followers up-to-the-minute on new items, sales, and special promotions.

Costume SuperCenter, one of the world’s largest online costume retailers is leveraging social media tools like Facebook and Twitter to maximize their exposure in the Halloween costume market.

They have partnered with to provide an online shopping tab on their Costume SuperCenter Facebook Page. This application gives Facebook users the opportunity to search and browse 1000s of costumes and accessories. Users can share their favorite costumes with their friends by posting an image on their profile. They can also post costume reviews and add items to their wish list without leaving the Facebook application. To purchase a costume shoppers simply click on it, opening the costume detail page on the Costume Supercenter’s 100% secure website. This enables the customer to complete their purchase in a separate window and quickly resume their activity on Facebook.

In addition to the online shopping features on Facebook, Costume Supercenter has a sizable following on Twitter who are kept up to the minute with special promotions and costume news.


In 2005, Steve Mandell, founder of Party City decided to leverage his expertise in the Halloween costume business to create a costume website that makes purchasing costumes simple and convenient. Mandell recognized the need for increased selections, high quality and more fashion savvy designs in the marketplace and that costumes should be available year round at low discount prices. Thus, was born.

The online store features thousands of different costumes and accessories for people of all ages and pets too. also has one of the largest selections of hats, wigs, masks, accessories and make-up.


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Jim Moore
Costume SuperCenter
732-486-1000 ext. 108
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