This social search capability solves one of the vacation rental industry’s most critical issues in driving online bookings: travelers’ reluctance in renting a home based on an online listing with or without reviews from unknown, inaccessible people.
(PRWEB) September 1, 2010
Second Porch, the social vacation rental marketplace, and LiveRez, the fully-hosted integrated platform for vacation rental property managers, today announced that professionally managed North American properties using the LiveRez platform are now searchable and bookable at SecondPorch.com. In addition, past guests of each home can easily rate and review the vacation home they booked, and enable that information to be highlighted to their friends, and friends of friends with Second Porch’s social search capabilities, which are fully integrated with Facebook.
With the staggering growth of social network participation, vacation rental property managers are finding that Facebook offers a compelling and logical new channel for building awareness of, and driving bookings for the homes they manage. With the industry’s first “social search” capability, Second Porch extends those Facebook initiatives by offering property managers a new social “word of mouth marketing” capability, which will become unrivaled in its ability to bring “peace of mind” to travelers. Second Porch’s social vacation rental marketplace enables travelers to easily search for vacation homes which have been rented, rated or reviewed by friends, and friends of friends.
This social search capability solves one of the vacation rental industry’s most critical issues in driving online bookings: travelers’ reluctance in renting a home purely based on an online listing with or without reviews from unknown, inaccessible people. This partnership enables LiveRez customers’ vacation homes to participate in this new social search channel. In addition, by integrating with LiveRez’s new online booking portal, RezSecure, visitors to SecondPorch.com can now book these homes online just as easily as a hotel. Second Porch searchers will see a clickable button that indicates when a property can be booked directly online with RezSecure.
“The team at LiveRez has been watching Second Porch since it launched a year ago. We believe that our property managers will see value from a partnership which makes it easy for them to list and publish in Second Porch and thus, into Facebook. Participating in this increasingly important social word-of-mouth marketing channel for the long-term is the goal,” said Tracy Lotz, CEO and founder of LiveRez.
“We have spent months getting to know the LiveRez team, and have found that they thoroughly understand the potential of the emerging social channel as an essential new opportunity for their property managers,” said Brent Hieggelke, CEO and co-founder of Second Porch. “This partnership brings significant value to both of our customer bases, and we are excited to offer travelers thousands of new high quality, professionally-managed homes from the forests of the Pacific Northwest to sunny Florida.”
About Second Porch
Second Porch is the social vacation home marketplace, where travelers can discover the perfect vacation rental through their trusted social circle, when friends, or friends of friends have rented, rated, or reviewed, or own a participating vacation home. Second Porch enables vacation rental property managers and homeowners to add a powerful word-of-mouth marketing channel to their marketing mix with its highly-rated Facebook application at http://apps.facebook.com/secondporch/ as well as its standalone social marketplace at http://www.secondporch.com
Live Rez is a complete, online, vacation rental property management solution, focused on making vacation rental property managers fully operational online and increasing bookings. http://www.LiveRez.com offers best-in-class rapid websites, an online booking engine and end-to-end property management system, online marketing services, and a unique “Pay-As-You-Book” approach which provides a mutually beneficial partnership between LiveRez and vacation rental managers.