EdExperts Selects PerformLine for Compliance Monitoring for Higher Education Clients

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PerformMatch™ Campaign Verification Technology Will Deliver Greater Transparency And Accountability To The Online Marketing Programs for EdExperts' Clients

PerformLine, an online ad verification company, announced today that EdExperts, a leading digital advertising agency for colleges and other educational institutions has chosen the PerformMatch™ technology to provide their clients the most advanced monitoring program to keep compliance issues at bay, to safeguard their clients' brands and to keep their schools compliant. PerformMatch™ is a turn-key program that will provide EdExperts with information to monitor and verify that their clients' marketing and recruitment compliance guidelines are being adhered to by online partners.

"We are thrilled to be working with EdExperts to bring them true automated compliance monitoring," said Alex Baydin, CEO of PerformLine. "With the amended regulations proposed to the Higher Education Act moving closer, it will be of utmost importance for schools and their agencies to keep an ever watchful eye on their on their advertising partners to confirm accuracy and maintain integrity of their schools' related copy on ads, landing pages and dynamic forms - PerformMatch™ will do that for them."

"The flexibility of the PerformMatch™ technology will allow us to tailor compliance programs specific to each of our client's needs," stated Michael Griffin, president of EdExperts. "We are excited about that and to be working with PerformLine to ensure our clients benefit from the most comprehensive compliance program for their online campaigns."

About PerformLine, Inc.
PerformLine, Inc is an online marketing and technology company focused on delivering campaign verification and compliance monitoring products and services for Advertisers, Agencies, Publishers and Ad Networks. The demand for transparency, brand protection and independent verification resulted in PerformMatch™ the broadest-reaching campaign verification platform in-market, offering Display, Email and Lead Generation verification all in one place. PerformLine, Inc. was founded in 2007 in New York, NY. For more information, visit http://www.performline.com.

About EdExperts
EdExperts offers leading schools and colleges in the post secondary education sector a pioneering agency/client relationship that supports their student recruitment and enrollment objectives through compliant and mutually supportive methods for inquiry generation and brand awareness.

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Claire Milazzo
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