New Central London Low-Cost Hotel Promises 5 Star Beds at 1 Star Prices

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Tune Hotels opens its doors in London today, the first of 15 planned Greater London Tune hotels offering 5 star beds at 1 star prices. It is the limited service hotel chain’s 10th property since opening its first hotel in Kuala Lumpur in 2007. Apart from London, Tune Hotels now has 7 hotels in Malaysia and 2 in Bali, Indonesia.

“Tune Hotels’ first hotel in London is the tenth in our network... This is a very exciting development that goes to show that our limited service, pay-as-you-use concept is fast gaining worldwide acceptance."

With typical room rates starting from just £35, the Tune Hotels business model is based on the low-cost airline structure with low-cost rooms focused on offering high-quality basics - excellent beds, powerful showers, air conditioned rooms, central locations, a clean environment, and 24 hour security – with guests paying extra only for the facilities and services they use. Like low-cost airlines, guests are encouraged to book early online to secure the regular lower promotional prices which in London will start from just £9 per night.

Tune Hotels targets the savvy guest who wants the best value for money whether they be leisure or business travellers. The first London hotel is located on Westminster Bridge Road, a stone’s throw from Waterloo station and a short walk from London’s culturally rich South Bank.

In addition to the 5 star beds - the same used by many 5 star hotels - and powerful ‘wake up’ showers, the hotel provides electronic keycard access to rooms, CCTV systems and no access to the main lobby without a keycard past midnight.

Mark Lankester, Group CEO of Tune Hotels said “Tune Hotels’ first hotel in London is the tenth in our network. We have indeed come a long way since first opening our doors in Kuala Lumpur 3 years ago. This is a very exciting development that goes to show that our limited service, pay-as-you-use concept is fast gaining worldwide acceptance.

Commenting on Tune Hotels’ expansion in London, Lankester said: “London offers so many possibilities, there’s a world of culture and fun to be had and by choosing to stay at a Tune Hotel, guests can have a safe and comfortable night’s sleep without breaking the bank.”

“For non essential items such as TV, WIFI, tea and coffee and hairdryers, guests only pay if they need them. This means that unlike other hotels, guests not using the extra facilities won’t be charged for them as part and parcel of the room price, it’s about low prices, great central locations and our guests having more in their pocket to spend out and about in London,” he remarked.

The Tune Hotel in Westminster is the first of 15 locations scheduled to open across the Greater London area by 2017, creating 1500 rooms and representing a total investment of £150 million for the capital’s hospitality sector. Already a big success in Asia with nine hotels in destinations including Kuala Lumpur, Penang, and Bali having already accommodated close to a million guests, Tune is aiming for 100 hotels in its global portfolio by 2015.

Tune Hotels is part of the Tune Group, the private investment group of Tony Fernandes, founder and Group CEO of low-cost airline AirAsia and Team Principal of the Lotus F1 Racing Team. Tune Group recently signed a deal to become the new Principal Partner for Professional Games Match Officials (PGMO) for three seasons beginning from 2010/11; PGMO being the body responsible for providing and managing all professional match officials in English football. Tune Hotels in the UK will be operated under a strategic partnership with Queensway Group Limited, a UK-based private investment group owning and operating hospitality assets in the UK, Europe, and United Arab Emirates (UAE).

About Tune Hotels
Since Tune Hotels was first launched in Kuala Lumpur, Malaysia, in 2007, almost a million guests have stayed in one of its properties, currently totalling 9 hotels located in Kuala Lumpur, Kota Kinabalu, Kuching, KLIA-LCCT Airport, Penang, Danga Bay, Johor and Kota Damansara in Malaysia and Kuta – Bali and Double Six, Legian - Bali in Indonesia.

All Tune Hotels hotels feature space-efficient, streamlined rooms focusing on high-quality basics: 5 star beds and powerful hot showers. The strategically located hotels provide housekeeping services, electronic keycard access into rooms, CCTV systems, and no access into the main lobby without a keycard past midnight. Through Tune Hotels’ signature ‘Less Waste, More Earth’ pay-as-you-use system of add-ons for WiFi, TV, laundered towels and other energy-consuming facilities and amenities, Tune Hotels aims to help guests conserve both their funds as well as the earth’s resources.

Tune Hotels is a limited service hotel brand that provides “5-star beds at 1-star prices” – providing high quality accommodations with the basic essentials:
1.    5-star beds
2.    Power Showers
3.    Central and convenient locations
4.    Clean environment
5.    24 hour security

It is a growing chain of hotels that have embraced the limited service model used by low cost airlines. It employs a self-service online booking system encouraging guests to book early to enjoy exceptionally low prices. Using the demand-based pricing booking system, guests can book rooms at at exceptionally low prices. Double rooms at the Tune Hotel in Westminster typically start from £35 per night, with prices from as low as £9 per night during the regular promotion periods.


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