Warwick, RI (PRWEB) September 2, 2010
Astonish Results and several insurance marketing partners were recently featured in an American Agent and Broker feature story titled “Astonish Shakes Up Agency Marketing with Aggressive, Web-Centric Approach,” that delves into how insurance agencies are adopting the Astonish culture and technology tools.
The article highlights two key points of the Astonish Results system that are helping redefine insurance agency culture and processes. Historically, a service-oriented mentality governed agency life, but Astonish Results CEO Adam DeGraide contests that every service encounter is also a sales opportunity. This is the first concept every agency employee must embrace.
Summit Business Media technology columnist Rick Gilman, author of the article, describes the second defining Astonish point, “By implementing the right technology and imbedding social media as a key touch point for clients, agents will not only grow their book of business with a major influx of new prospects, but improve retention levels with existing accounts as well.”
Additional pieces of the Astonish Results insurance marketing system are revealed in explanations of the company’s Raving Fan Managers (RFM=CSR) and Virtual Profit Center (VPC=CRM tool). RFMs are the lifeblood that help agencies adapt to new technology and a new business model through a combination of training, motivation, and benchmarking while acting as communication bridges to other Astonish Results departments.
Telling the client side of the Astonish Results story, Mr. Gilman talks to several agency partners about their experience and the changes they’ve seen since joining with Astonish. While many of the quotes focus on metrics of growth by policy numbers, percentages, or search engine ranking, one statement in particular summarizes the shared sentiments of those interviewed.
Tony Alessandra, president of Insurance Solutions in Mission Viejo, California says, “After forty-three years, I’ve fallen back in love with my agency.”
To read the full story, please visit: http://property-casualty.com/Issues/2010/August-30-2010/Pages/Astonish-Shakes-Up-Agency-Marketing-With-Aggressive-WebCentric-Approach.aspx
About Astonish Results:
Astonish Results is a full-service digital marketing, training, and consulting company focused on helping insurance agencies grow their business. Using a system developed over the past fourteen years, Astonish Results agency partners are among the fastest-growing insurance agencies in the country. Virtual presentations of the Astonish system are available at http://www.astonishresults.com.
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