Cross Bridge Announces Affiliation with Fresh Air Media as a New Content Partner

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Cross Bridge, LLC (Norfolk, VA), a newly-formed organization producing, acquiring and distributing inspirational programming through the Internet at http://www.CrossBridge.com, has announced a new affiliation with Fresh Air Media (Auburn, California). Through its affiliation with Cross Bridge, Fresh Air Media will be providing some of its content for broadcast on Cross Bridge's website and BeliefnetTV, which offer award-winning television programs, exciting original programming and compelling feature films and interviews with prominent thought leaders. BeliefnetTV also has a show page on Hulu, http://www.hulu.com, which will stream some of Fresh Air Media's audio-visual content as well. Both Cross Bridge and BeliefnetTV are owned by BN Media, an entity that also includes the investors behind Affinity4 (http://www.affinity4.com), an affinity-based marketing company that helps to support the goals of nonprofits by assisting in their fundraising.

Cross Bridge, LLC, a newly-formed organization producing, acquiring and distributing inspirational programming through the Internet at http://www.CrossBridge.com, has announced a new affiliation with Fresh Air Media (Auburn, California). Through its affiliation with Cross Bridge, Fresh Air Media will be providing some of its content for broadcast on Cross Bridge's website and BeliefnetTV, which offer award-winning television programs, exciting original programming and compelling feature films and interviews with prominent thought leaders. BeliefnetTV also has a show page on Hulu, http://www.hulu.com, which will stream some of Fresh Air Media's audio-visual content as well. Both Cross Bridge and BeliefnetTV are owned by BN Media, an entity that also includes the investors behind Affinity4 (http://www.affinity4.com), an affinity-based marketing company that helps to support the goals of nonprofits by assisting in their fundraising.

Fresh Air Media's Greg Flessing states, "We are extremely pleased to be a part of Cross Bridge's video offerings as they bridge the gap in current mainstream media, while conveying inspirational messaging to the masses."

For the past 27 years, Fresh Air Media (formerly Flessing & Flessing) has produced broadcasts, programs and special satellite events for the Billy Graham Evangelistic Association, Willow Creek's Leadership Summit, Saddleback's Purpose Driven Simulcasts, Promise Keepers, the Obama/McCain Presidential Civil Forum (August 2008) and many others. Recently, they produced Tony Dungy's Red Zone 09, which was originally released in theaters nationwide.

Cross Bridge Media co-founder and President/Chief Executive Officer Steve Halliday, CPA, J.D. says, "By building our content with the offerings of well-respected organizations such as Fresh Air Media, we are able to fulfill our brand promise which is to deliver 'Media that Inspires' to the rapidly growing online world."

About CrossBridge.com
At http://www.CrossBridge.com, visitors will find a robust and easy to navigate website. They will find a wide range of videos conveniently organized by the organizations providing them and by categories ranging from animation, celebrities, comedy and drama to faith, films, health and wellness, inspiration, music, news, politics, relationships and sports. Viewers can also select by video length (i.e., clips, shorts, episodes, films and features). For more information and to access a new dimension in high-quality inspirational programming, visit http://www.CrossBridge.com.

About Beliefnet
Beliefnet, a recipient of the National Magazine Award for General Excellence Online, is the largest multi-faith online community for spirituality and inspiration. Its mission is to help people find and walk a spiritual path that instills comfort, hope, clarity, strength and happiness for people who are exploring their own faith or curious about others. Beliefnet is the definitive source of spiritual information presented without defined editorial point-of-view, and is a leading authority for major news organizations in the United States. It covers an exhaustive range of topics and is continually enhanced by its users. Resources include blogs and social networking tools, feature articles and videos, quizzes, devotionals, photo galleries and interviews with noted politicians, celebrities and spiritual leaders. Beliefnet has more than 12 million newsletter subscribers and averages nearly 3 million unique visitors per month. Beliefnet is not affiliated with any spiritual organization or movement.

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Donna M. Autuori
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