“Our indoorDIRECT partnership helps us expand the overall awareness of our US Open coverage this year,” said Robyn Miller, senior vice president, Tennis Channel.
Dallas, TX (PRWEB) September 1, 2010
Called “Court Report,” next day highlights will air in more than 1,000 quick service and family restaurant locations that feature indoorDIRECT’s Restaurant Entertainment Network. Broadcasts of “Court Report” will air every day of the US Open, August 30 – September 14.
“Our indoorDIRECT partnership helps us expand the overall awareness of our US Open coverage this year,” said Robyn Miller, senior vice president, Tennis Channel. “We’re happy to work with them and to share our programming with the audience they reach.”
“We are delighted to be teaming up with Tennis Channel to bring our viewers a close look at such an esteemed sporting event as the US Open,” said Jonna Birgans, vice president, strategic alliances at indoorDIRECT. “The ability to bring daily highlights of the US Open to our network is something we know will excite both our viewers and our restaurant partners.”
indoorDIRECT (http://www.indoordirect.com) is the owner of the Restaurant Entertainment Network, a powerful digital media outlet that delivers Internet-based entertainment and advertising to more than one thousand major brand quick-service and family-dining restaurants nationwide. The Network entertains more than 150 million consumers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s, and other restaurants in America’s top Designated Market Areas (DMAs). Through partnerships with 100+ leading media content providers, the network currently produces two quality shows: theBITE and theBITE Weekend. indoorDIRECT is privately held and based in Dallas, with additional offices in New York and Los Angeles.
About Tennis Channel
Tennis Channel (http://www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.