New York, NY (PRWEB) September 1, 2010
Qtrax, a division of Brilliant Technologies Corporation (BLLN.PK) announced today that it will begin its marketing campaign during September to inform the public of the Qtrax beta which has been operating in 6 countries.
Allan Klepfisz, co-President & CEO said: “We have been doing beta testing for several months now with a significant catalogue and full functionality except for portability. While the site has been open to the general public, we have deliberately not publicized it during this phase. We will start doing so in a measured way, during September. We have learnt that even modest publicity has a profound effect on unique monthly visits, duration of visits, bounce rate etc. ”.
Lance Ford, co-President & CMO said: “Our marketing program will be multi-tiered but initially will be focused on PR and SEO in the pertinent territories. It is time to introduce Qtrax and initially we will do so in a targeted way for each territory rather than via a global campaign”.
Qtrax is currently engaged in beta testing in the Asia-Pacific region. It will soon be rolling out to other territories and introducing portability.
Qtrax is the world's first free and legal global download music service and showcases an innovative 360 degree revenue model that easily directs revenue back to artists and rights holders. Qtrax has successfully signed licensing deals with major labels, music publishers and leading indies. Qtrax will soon provide fans in multiple regions with access to a colorful and diverse catalog of high-quality, high-fidelity digital music files. Based in New York City, Qtrax is a subsidiary of Brilliant Technologies Corporation (OTC Pink Sheets: BLLN .PK- News), a publicly traded technology holding company.
This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.