The digital world in which the media industry lives requires new skills and techniques.
St. Petersburg, FL (PRWEB) September 1, 2010
Poynter’s e-learning project, News University, announced today that it is partnering with The Blinder Group, a sales training organization that works with media organizations, to launch a unique new Webinar series beginning this fall. “Bridging the Commerce & Content Gap” helps participants understand the digital advertising landscape and how to develop new revenue strategies.
“The digital world in which the media industry lives requires new skills and techniques,” said Howard Finberg, director of interactive learning at The Poynter Institute. “Poynter’s NewsU, with its wide-ranging audience, is excited about partnering with Mike Blinder to provide the kind of training needed to support news and information web sites.”
“As long as there has been media, there has been a gap between art and commerce,” said Mike Blinder, president and founder of The Blinder Group. “As one from the commerce side of the industry, I am excited about working with Poynter to better bridge that gap, so those on the content side can be better equipped to see profit through their efforts.”
While many organizations have used The Blinder Group to train their sales staff, NewsU is giving smaller companies and individuals an opportunity to take advantage of this training. “With many independent journalism websites trying to develop new economic models, having Mike do this Web-based training is a real coup. We also hope students and educators will take advantage of this opportunity,” said Finberg.
Bridging the Commerce & Content Gap series features four one-hour Webinars, which can be purchased individually for $34.95 or as series for $99.
- November 10, 2010 – Intro to Digital Ad Sales: Gain an understanding of the digital ad sales landscape with insight into key audiences, popular products and advertising trends. You’ll also learn who’s making money and how you can enter the market with your own offerings.
- January 20, 2011–Creating a Passive Sales Process: Learn how to develop an effective, do-it-yourself sales program, including what to offer, what to charge and how to manage customer expectations.
- March 17, 2011–Creating a Proactive Sales Process: Building an effective sales organization doesn’t happen by accident. Find out what you need to know about hiring the right people and managing the process.
- May 19, 2011 – The Local/Direct Digital Sales Process: Learn how to develop better relationships with your advertisers and make more effective sales presentations.
Poynter NewsU Webinars are a unique form of training that combines conventional Webinar tools with the interactivity of real-time discussions between the presenter and host. Webinar participants can even submit questions during the session. These training events typically offer handouts and other materials to support the learning offered. Once purchased, Poynter NewsU Webinars are available for replay for as long as the participant wants to access the content.
For more information, or to register for Bridging the Commerce & Content Gap, visit https://www.newsu.org/digital-ad-sales
About Poynter’s News University
Poynter's News University (http://www.newsu.org) offers training to journalists, journalism students, teachers and the public through interactive e-learning modules and links to other journalism education and training opportunities.
About The Poynter Institute
The Poynter Institute trains journalism practitioners, media leaders, educators and citizens in the areas of online and multimedia, leadership and management, reporting, writing and editing, TV and radio, ethics and diversity, journalism education and visual journalism. Poynter's Web site, (http://www.poynter.org), is the dominant provider of journalism news, with a focus on business analysis and the opportunities and implications of technology.
About The Blinder Group
More than 350 media companies world-wide have worked with The Blinder Group, (http://www.blindergroup.com/index.shtml) a Florida-based firm that assists in maximizing sales, through effective sales training and revenue-generation programs. With a motto "train in the car as well as the classroom," The Blinder Group conducts thousands of advertising sales calls each year, with traditional media ad reps, closing tens of millions of dollars of new business for client media companies all over the world. Mike Blinder’s book, Survival Selling, Even in the Toughest Times, (http://www.mikeblinder.com/) has achieved wide acclaim as a must read guide to what it takes to win in sales during challenging economic conditions.
Director, Interactive Learning
The Poynter Institute