Impact Unlimited Unveils Virtual Worlds

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Creates Lasting, Interactive Space for Brands Online

Impact Unlimited, a leading provider of brand communications for events, meetings, and exhibits worldwide, announces the launch of Virtual Worlds, an immersive, interactive new platform that allows companies to extend their brand presence long after traditional trade shows and conferences have concluded. Impact’s Virtual Worlds are robust, dedicated online brand environments that engage target audiences, drive brand interaction and generate compelling ROI.

“Virtual Worlds are an exciting, engaging extension of the tradeshow, conference or showroom experience,” said Sandie Stransky, Vice President of Sales for Impact Unlimited. “Virtual Worlds combines the on-demand and self-service access to brand information that customers expect today with the familiar and interactive sales environments of trade shows and events. It enables our clients to expand the physical exhibit’s life by offering access to the same content, interactive programs and video available at the show with the option to browse the intuitive 3D online environment anytime, anywhere.”

Unlike the typical ‘pre fab’ templates that pervade online conferences today, each virtual booth is optimally designed to appeal to the client’s specific target audience and reflect the client’s unique brand identity. “Since our first virtual exhibit in 1998, we’ve learned what visitors want in a virtual experience and have integrated this thinking into an approach that they respond to,” remarked Stephen Mapes, Vice President of Creative Services for Impact.

Users are able to virtually “walk around” the exhibit or have the option to be given a quick tour by an on-screen host. An information area is available for users to request to chat directly with sales representatives while a resource center allows visitors to easily access, view and download marketing materials. A convenient “Virtual Conference Bag” enables convention visitors to pick up information they requested at the booth and eliminates the need to carry materials around at the show. It also reduces printing costs for the client and further incents attendees who visited the physical booth to visit the virtual booth after the fact, extending the overall brand experience.

Impact Unlimited leverages its extensive expertise in driving traffic to the online experience, supporting each virtual exhibit with a variety of online tools such as e-blasts, mailers, web links and web keys. Moreover, Impact prepares detailed status reports for the client highlighting user navigation activity and incoming information requests that can be directly linked to ROI.

“Our Virtual Exhibits easily integrate into overall marketing strategies with online environments tailor-made to fit each client’s individual needs,” said Marilyn Burch, VP of Global Business Development for Impact Unlimited. “They can be as simple or robust as the brand dictates – from a conventional exhibit environment to an imaginative walkthrough of a client’s product or service. Just because your booth is in storage, doesn’t mean your message needs to be - now you can have a lasting brand presence that transcends the physicality of events.”

For more information on Impact Unlimited or its Virtual Exhibits, contact Sandie Stransky or Marilyn Burch at 732.274.2000 or info(at)impactunlimited(dot)com

About Impact Unlimited

Headquartered in Dayton, N.J., with offices in San Francisco, Chicago, Orlando, Las Vegas, London, Zurich, and São Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, and meetings. The company’s award-winning creative services, along with its in-house production capabilities and worldwide capabilities, provide clients with design-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum — face-to-face at events, exhibits and meetings worldwide.

With over 35 years of experience and success, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East.

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Mary Criscitiello

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