Stratigent Makes Its Next Strategic Move

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Stratigent, a digital analytics agency specializing in web analytics and marketing optimization consulting, today announced two new leadership appointments.

Stratigent, http://www.stratigent.com, a digital analytics agency specializing in web analytics and marketing optimization consulting, today announced two new leadership appointments. Bill Bruno is to serve as the company's President and Jennifer Veesenmeyer is to serve as the company’s Chief Operations Officer.

Bill has been with Stratigent since 2004 in various roles and most recently as the VP of Business Development and Technology. He has spent his analytics career fulfilling a range of general management, consulting and sales roles. Prior to his current position, he was responsible for driving the performance of the company's business direction.

Jennifer recently had her three-year anniversary with Stratigent where she has led the analytics efforts behind Stratigent’s industry leading services. Formerly the VP of Analytics, Jennifer’s background is comprised of a varied blend of strategic and creative positions lending to her arsenal of tools and expertise.

Josh Manion, Stratigent’s CEO, said "Bill and Jennifer have unofficially been fulfilling the roles of President and Chief Operations Officer for the last eight months. Since Stratigent has achieved record performance during that time, it is clear that Bill and Jennifer can aggressively lead Stratigent into the future."
The Stratigent team is very excited about the aggressive direction the company is taking to meet the needs of their existing and readily growing client base, with a proud history of innovation, outstanding talent and enviable strategic solutions.

Stratigent has pioneered web analytics consulting and now looks to continue leading the industry as a Digital Analytics Agency. Our extraordinarily talented team of analytics consultants will continue drive your analytics needs, and we plan to engage business areas beyond that of marketing analytics to guide organizations in becoming truly data-driven.

Bill Bruno’s biography

Bruno has spent the last 6 years with Stratigent. His leadership is marked by successful efforts to improve operating efficiency, and bolster the position of Stratigent services to build a strong client base.

Bruno was named Vice President of Business Development and Technology in 2009 and was given additional responsibilities as President in early 2010.

In prior years at Stratigent, Bill has led the services team and has been an consultant as well. He has extensive experience helping clients with a wide range of business requirements to optimize their online marketing initiatives. Additionally, Bill is viewed as a leader in the space due to his technical background and ability to leverage that background in creating actionable strategies for his clients.

He has a true passion for analytics, and has spoken on best practices at numerous industry events including eMetrics, Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more.

Mr. Bruno is a graduate of the University of Illinois with a BS in Computer Engineering. He also holds professional certifications for all of the leading web analytics tools.

Jennifer Veesenmeyer’s biography

Jennifer has served as the Vice President of Analytics at Stratigent since 2009, where she has specialized in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports.

In a former life, Jennifer managed a team of SEO professionals at a large Internet marketing company. Her 12 years of marketing communication experience includes several years as the Communications Director at an international affiliation of law firms as well as a few years of working with software resellers, associations and non-profit organizations.

Jennifer holds a Master's Degree in International Communication from Purdue University and has repeatedly been published in leading business and trade publications, including Global Law & Business, Legal Management, Marketing for Lawyers and Boston Business Journal.

Bruno and Veesenmeyer jointly take up their new duties immediately. They join the senior leadership ranks of Josh Manion, long-time digital analytics veteran who has been chief executive officer since 2002.

In addition to our leadership promotions, we’ve also moved offices! We are now at 1771 West Diehl Road, Suite 330, Naperville, IL 60563.

To get more information about Stratigent, visit stratigent.com or e-mail marketing(at)stratigent(dot)com.

About Stratigent
From its inception in 2002, Stratigent’s focus has been on transforming the way companies leverage analytics. Stratigent helps organizations improve their marketing performance by enhancing the way they act upon digital data. Today, Stratigent is a pioneer in the Digital Analytics space through developing a unique, technology-agnostic approach that correlates organizational goals to optimized marketing solutions. The company’s blend of deep technical and strategic capabilities are an attribute to all client engagements and the flexible services model ensures the successful execution of data-driven strategies for enterprise-level companies across all industries. Simply put, Stratigent is in the business of adding value to your business by converting data into dollars. For more information, visit stratigent.com.

© 2010 Stratigent, LLC. All rights reserved.

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