Crowdsourcing isn’t working for the design community or the advertiser.
Philadelphia, PA (PRWEB) September 2, 2010
Ad Factory (http://www.adfactory.com) launched version 2.0 of their creative services marketplace on Tuesday in an effort to further support digital agencies. The new marketplace provides agencies with on-demand access to freelance design professionals. An alternative to traditional outsourcing, agencies no longer need to find a freelancer in the eleventh hour to meet a creative deadline. Part crowdsourcing and part production workflow application, Ad Factory makes it easy for agencies and online advertisers to tap in to the talents of hundreds of creative experts and put their ideas to work in just a few clicks.
“As former agency guys ourselves, we are very familiar with the double-edged sword that is outsourcing. In this day and age, agencies need immediate access to talented creative professionals and an online application to manage the process of outsourcing that work. Our research over the past six months in talking with dozens of agencies confirms this. We look forward to serving our clients and providing high quality work in a timely manner,” said David Herscott, co-founder of Ad Factory.
Ad Factory’s creative community does the hard work of writing eye-catching ad copy and producing custom creative. Clients simply need to fill out a form at adfactory.com to get the process started. Within hours clients will receive many options to choose from, and buy only the ads they like.
Herscott went on to say: “when it comes to developing creative it’s time to start considering a slightly different model than crowdsourcing – crowdsourcing isn’t working for the design community or the advertiser. We believe in 'expertsourcing.' Expertsourcing is about developing highly skilled and focused communities around solving a problem, in this case we are connecting talented creative professionals with ad agencies that need their help.”
About Ad Factory
Ad Factory provides ad agencies and online advertisers with an alternative to traditional outsourcing. Part crowdsourcing and part production workflow application, Ad Factory makes it easy for agencies and advertisers to tap in to the talents of hundreds of creative experts and put their ideas to work in just a few clicks
David Herscott, Managing Partner
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