Asheville, NC (Vocus) September 2, 2010
Link2Tek, LLC, a mobile marketing technology and service provider has partnered with Skoop!, Inc. to deliver Windy City Foodies (http://www.windycityfoodies.com), an innovative new web and mobile marketing service that enables Chicago dining and entertainment establishments to send exclusive deals in the form of text messages to the cellular phones of opted in dining enthusiasts.
A major focus for Windy City Foodies is helping local restaurants, culinary establishments, and entertainment venues generate a strong Return on Investment (ROI) from effective and affordable technology for its mobile marketing and promotional efforts. Link2Tek and Skoop! have long recognized that mobile communications is the
future of marketing. As stated by Julie Lam, Link2Tek’s President, “It’s a very targeted marketing medium, which provides establishments with instant and full control of their ad timing, making it the fastest communications solution in the world. While direct mail, TV and print advertising may take weeks to prepare, implement, and generate a response, mobile marketing allows establishments to reach their market in seconds with the opportunity for immediate customer response.” It is currently estimated that 90% of all SMS marketing messages are read, and generate quantifiable response rates up to twenty percent.
Windy City Foodies provides a highly effective means of reaching a large audience of subscribers who want deals on dining and will use them. The system also provides establishments with the ability to send event and promotional notices to individuals who have elected to receive them. With Windy City Foodies, establishments have the means to attract new customers and gain exposure for their business through web and wireless marketing vehicles.
Joining is free and each Foodies member can receive up to two great deals per week per region. Then, customers simply redeem the deal at the establishment by presenting the message received on their cellular telephone. It’s that simple! To join, just text WCITYT10 to 75667.
For Chicago restaurants, Windy City Foodies offers a free, no risk trial to reach its members/subscribers. For more information on joining, please call James Brown at (312) 286-3169 or visit http://www.windycityfoodies.com.