Connecture, Inc.’s Insurint is Now BrokerAdvantage

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Re-brand of broker selling tool will provide users with many business advantages

In April, Connecture, Inc., the leading provider of web-based sales, service, and process automation solutions for health insurance distribution, acquired Insurint, a company offering a multi-carrier quoting broker platform for the health insurance industry. As Connecture continues to grow the Insurint product and offer more features and functionality, they are wrapping Insurint into the Connecture product family and re-naming it BrokerAdvantage.

“The re-brand of Insurint to BrokerAdvantage is the first step in incorporating Insurint’s broker productivity-enhancing solution into Connecture’s overall product suite,” commented Bob Barry, Senior Vice President for Product and Market Strategy at Connecture. “Our main goal now is to give brokers the edge they will need to succeed in a post-reform health insurance marketplace. Innovative technology such as BrokerAdvantage gives our users an upper hand for selling and retaining more business.”

BrokerAdvantage lets brokers gain efficiencies by quoting health, life, and all ancillary business through a single site, rather than quoting between multiple individual carrier sites. The website also provides a number of tools to make brokers more effective and to help them sell more. Functionality includes: CRM, screen sharing capabilities, underwriting intelligence, lead integration, and multi-carrier quoting and plan comparisons.

“BrokerAdvantage is a natural fit with Connecture’s suite of products and services, each of which offer technology solutions to various stakeholders in the insurance distribution market,” Barry explained. “With BrokerAdvantage, Connecture now offers its health insurance carrier customers a broker selling tool that can easily be integrated with carrier systems, making the sharing of products, rates, and applications seamless and reducing administrative costs for both carriers and brokers.”

About Connecture, Inc.
Connecture is solely focused on delivering integrated web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of products currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group, and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture website at

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Meg Riddle
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